Essential For Short Video Operations: Six Basic Elements For Creating High-quality Content On TikTok

Short videos have become an important form of current content dissemination, and TikTok is undoubtedly the platform of choice for many companies and bloggers. Many companies have incorporated short video operations into their daily marketing strategies. However, with the continuous development of the short video field, it has been far away from the initial "barbaric growth" stage. If you want to get traffic on TikTok or gain a place in the short video field, you must follow a series of rules and trends.

Six basic elements of high-quality short videos

1. The image quality is clear and the exposure is normal.

The video content quality needs to be clear, the background exposure is normal, the brightness is appropriate, and there is no need to overdo the beauty and skin polishing process.

2. Don’t block key information

Screen subtitles should try not to block key content. Such as human faces, brand information, product details, etc.

3. Good sound quality and stable vocals

When making videos, make sure your voiceovers are clear, the sound quality is stable, and the background music is not too noisy.

4. The background is clean and the layout is tidy

The video background layout should be clean and tidy, especially when the camera exposes stalls, counters, and production lines, so as to minimize the appearance of cluttered images.

5. Stable picture and smooth playback

Make sure the video is smooth and not laggy, avoid screen shaking during shooting, and try to capture stable and perfect results.

6. Live appearances, fluent in foreign languages

Real people are encouraged to appear on camera to explain. The explainer must be fluent in foreign languages. It is not recommended to use AI dubbing throughout the process to ensure that the product explanation content is authentic.

Five types of short videos to improve grass planting conversion

1. Horizontal evaluation of product categories

Foreign anchors are invited to appear on the show and conduct horizontal evaluations on a variety of products to quickly help everyone understand the characteristics of export commodities from multiple angles, especially suitable for 3C products.

You can compare and evaluate similar products from different stores, compare different products from the same store, or compare products from different stores and categories, such as mixed unboxing videos.

You can also select 3 to 5 products and make a true and objective comparative introduction around the product’s selling points, functions, materials, prices, etc. Highlight the advantages and disadvantages of the product, and clearly explain the use occasions and applicable groups of the product.

Pay attention to objectivity and authenticity when sharing reviews. You can share your evaluation results and recommendations. Tell everyone whether you recommend this product? Why do you recommend it? Let the audience obtain comprehensive and objective product information to assist in purchasing decisions.

2. Production process display category

This type of video is recommended to truly restore the production place and production process of the product! Shoot product details and selling points, which is suitable for handmade products. You can also show the complete production process of the product from raw materials to finished products, or explain in detail the uniqueness of some production steps.

You can restore the entire production process of these products by going deep into the orchard base, jade factory, food processing factory, clothing production workshop and other places of origin to increase everyone's viewing interest and trust.

When shooting videos of homemade food and handicrafts, you can record the production process in detail, and at the same time explain the production steps verbally, including how to select raw materials, how to make finished products, how to package, etc.

By tracing the production place and production process of the product, we can strengthen the authenticity of the product, but remember not to falsely trace the origin! Photograph the place of origin. When in the factory, the background should not be too cluttered to avoid affecting the viewing experience.

3. In-depth explanation of products

You can give multi-dimensional professional explanations on product selling points, prices and other information, and share your personal real-life experience.

You can invite foreign KOLs to appear (you need to be fluent in foreign languages ​​or have a certain fan base) to explain the selling points, features, price and other information of a product in multiple dimensions. Let users know more about the product.

For specific products and brands, share usage experiences and introduce relevant background and popular science knowledge that foreigners are interested in.

If you are selling daily necessities, you can compare more products of the same type and convey the core selling points and advantages of the product, which groups it can help, and what specific problems it can solve.

4. Use tutorials and strategies

You can introduce product purchasing strategies, usage skills, and teach everyone how to use the product correctly.

For complex products that are difficult to use, such as the use of popcorn machines and 3D printers, people can be guided through live oral demonstrations and step-by-step explanations on how to use the product.

We can make a series of purchasing strategies for products.For example, if you want to help everyone choose a high-quality and low-price cosmetics, you can teach them how to choose a place to buy, how to shop around to save money, and which cosmetics are more suitable for you.

You can teach your audience step-by-step to solve specific problems and sell related products by sharing certain knowledge/techniques/skills. For example, when recommending camera products, you can teach the audience daily photography skills, and when selling kettles, you can explain the different usage scenarios of kettles.