21-year-old Entrepreneur Creates LED Car Sticker Craze, TikTok Daily Sales Soar To $38,000!

You may already be familiar with TikTok’s recent hot product, LED car stickers. This product is inspired by the wanted level indicator in the GTA 5 game.

The best-selling journey of LED car stickers

When a video showing the sticker quickly went viral on TikTok, with more than 7.9 million views, the brand’s daily sales soared to $38,000, setting a new sales record for the product. LED car stickers subsequently became the best-selling product on TikTok .

This LED car sticker is launched by Invalid jp, a brand founded by 21-year-old young entrepreneur Jayson Siu. Search Google for this young man and you'll find numerous recent reports about his business success.

Jayson Siu revealed that he decided to create this product after being inspired by his personal desire to upgrade his car accessories. He first saw a rearview mirror with LED backlight on Instagram, was attracted by its cool effect, and set out to combine LED lights with popular stickers to create more dazzling LED car stickers. After continuous product improvement, these stickers can not only be customized, but also change color and flash mode via remote control.

The reasons behind TikTok’s best-selling products

Car decorations have always been favored by car owners, and the #carstickers tag has been trafficked more than 760 million times on TikTok. Car stickers naturally attract a lot of attention, laying a solid foundation for the popularity of LED stickers.

In videos related to #carstickers, we often see car owners sticking various patterns on their vehicles.

However, compared with ordinary static pattern stickers, LED car stickers have a series of obvious competitive advantages:

1. The LED dynamic effect is more eye-catching, and some modes can even flash with the rhythm of the music in the car to highlight the personality of the car owner;

2. Ordinary car stickers need to be affixed outside the car and are susceptible to weather erosion, while LED stickers can be affixed inside the car, protected from wind and rain, and are durable;

3. The luminous characteristics of LED are easy to identify in low-light environments, helping car owners quickly find their vehicles in dim parking lots;

4. In terms of price, the value of LED stickers is far higher than that of traditional car stickers. The customized model is priced at $39.95 and the regular model is $29.95. The market prices of similar products are basically the same.

TikTok competitive product analysis

There are three major sellers on the market selling similar LED car stickers, and their marketing efforts are strong. For example, a Halloween ghost-shaped car sticker advertisement by OverLimitz was viewed an estimated 4.3 million times in a single day. However, Zunlex’s advertising impressions are estimated at 1.5 million times, and the product changes are not obvious enough. In contrast, Invalid’s advertisement is more exciting, detailing the product’s light-emitting principle and multiple flashing modes, and specifically mentions the mode that can follow the rhythm of music, showing the versatility and attractiveness of the product.

On AliExpress, ordinary arrow-shaped car stickers sell for only $0.99, while popular products range in price from $28.95 to $29.99. The price difference is huge, which reveals the high profit potential of the car decoration category.

Prediction of the next potential hot item

The video pinned to the top of this young entrepreneur’s TikTok account is about a new type of LED taillight. His latest video shows the behind-the-scenes of celebrating his girlfriend’s birthday, while the latest news about the product is stuck in September 2022. Whether this new product will become the next hot-selling item is still unknown.

The above is our insight and analysis of the LED car sticker craze on TikTok. We hope it can inspire everyone. If you have any questions about advertising materials or product selection, please feel free to communicate further.