Revealing The Rise Of Interactive Barrage Games In TikTok Live Broadcast Rooms And Dismantling Strategies For Overseas Gameplay

It is currently found that most games lack variety in terms of scenarios. Especially for those push-pull games with higher incomes, the scene changes in a game are not obvious enough, and the content is often fixed.

After the anchor broadcasts live for several consecutive days, the content becomes seriously homogeneous, which reduces the audience's desire to continue to reward. (I would like to emphasize that although it is mentioned above that the anchor refuses to access new games after fixing the live broadcast content, it does not affect the fatigue of the audience and the anchor in the same game. What is recommended here is also to add multiple content or multiple screens in the game. )

The following strategies are recommended to optimize the gaming experience:

Physical effects: Physical effects can be added to the scene, such as summoning a storm to drop gravel, which can be used to kill enemies and increase the random experience of the game. In this way, each game can present a unique visual experience and increase the novelty of the audience. feel. Scene diversity: More different scene elements, such as different maps and environments, ensure that each game brings unique viewing pleasure. Timing elements: Considering the time dimension, as the game time goes by, different events or environmental changes are triggered, making the entire game process more dynamic and making the audience curious about what is next? Thereby extending the viewing time of the live broadcast room. Game mechanics: More random game mechanics, including different events that can be triggered within a single round, or the game mechanics are different after each start, ensuring that every game has new challenges and changes.

Through these strategies, not only can the viewing experience of the game be improved, but the reward rate of the audience can also be increased.

Create a sense of immersion

TikTok is interconnected by global users, so I think the best sense of introduction is national recognition.

By highlighting the landmarks, cultural elements and topography of different countries in the game, it is easier for players to have a sense of belonging and involvement. This kind of design allows players to find familiar and friendly elements in the game, prompting them to become more deeply involved in the game. (I'm playing "Infection-Free Zone" recently. The most attractive thing about this game is that it can generate the terrain around your home in the game and bring it into the game.) This is more than just a game, it's my protection. The sense of responsibility for home!

Give players a sense of purpose

In the eyes of those who have played games, barrage games lack one of the most important addiction mechanisms – the growth mechanism. In order to keep players engaged in the game, we need to create different goals for the host and the audience.

Anchor side: The live broadcast room is equivalent to a character in the game world. The overall growth of the live broadcast room is used to create growth goals for the anchor. The final goal will be set up with a series of operational activities such as a sense of honor and rebate rewards.

Audience side:

Single game goal: First of all, I strongly recommend watching Sura’s live broadcast of “Inferno on Earth”. It was a long time ago. As a viewer, it brought me a feeling of excitement. In a game, the most exciting thing for the audience to watch is the plot. In the competition for colors, the goal is the land plot, but the reasons that affect the change of the land plot will have many dimensions. This is the goal of a single game for the audience. The long-term goals of the game: This is easier to understand. The long-term goals given to participating players in the game can be different troop styles, different attribute bonuses, different titles and other items.

Customized experience

Audience conversion steps

How do viewers convert after reaching the live broadcast room? Here I divide it into 4 conversion steps.

Reasons to come (visitors): Provide an engaging cover or trailer to spark curiosity.

Reasons to join (audience): The best solution here is to buy ads. In a battle, you can divide into small game strategies and fragment a long battle.

Reason for interaction (participant): After becoming a player, the overall screen feedback after the end of the game is improved to encourage players to interact multiple times.

Reasons for payment (interactive players): In addition to the effect of the gift itself, small modes such as voting and betting, lottery wheels, etc. should be added to the game. Contents such as anchor punishment outside the game should also be added, so that the audience can not only pay attention to the game itself, but also have Control the feeling of the entire live broadcast room.

Design effective information prompts

gift restrictions

There is no concept of specific gifts on overseas live broadcast platforms, which provides developers with the possibility of more innovation and rich interactive functions, just like the keyboard gives computers broader operability.

Interactive effect trigger mode

This is very important. Do not use gift IDs to bind in-game trigger effects. The gifts in each region on Tiktok are different, and gifts in different regions will also have different delisting factors. If gifts are used to bind interactive effects, viewers will not be able to find the designated gifts during a certain period. , affecting the voting results.

We have designed a universal trigger mechanism for this purpose, which can avoid a series of problems caused by gifts being removed from the shelves. (If you want to know more, please contact me. )

Blind box mechanism

This goes without saying. From 99 to just walking, who doesn’t like blind boxes?

Audiences send specific gifts to open the blind box: design a blind box type and randomly create different interactive effects in the blind box to ensure the randomness of these contents, neither making users feel disadvantaged nor affecting the value of high-end gifts. This needs Develop your own balancing probability problem.

The blind box is triggered by the audience's gift probability: after the audience sends a gift, the blind box can be triggered randomly. The triggering probability of the blind box is proportional to the content and the value of the gift sent by the audience.

Cooperation blind box: Anchors can issue cooperation blind boxes (advertisements). This type of blind box can target the number of likes, comments or shares in the live broadcast room. It needs to be enabled by multiple viewers to act together, increasing the popularity and popularity of the live broadcast room. Interactive elements.

Flash animation

The effect triggered by the gift in the game is used to show interactive details. When designing the screen flush animation, you need to pay attention to the following three points.

Let the host know what gift the audience gave and what interactive effect was triggered in the game. Let the gift giver know what gift I gave and what kind of interactive effect was triggered in the game. Let the audience know what changes will occur in the game after giving gifts. (turn the situation around, etc.)

Big brother’s avatar shows:

Interaction effect name and quantity:

Duration and Fluidity:

Appropriate duration: Control the duration of the flash animation. Research shows that the reading speed of normal people is 200-300 words/second. Therefore, it should not be too short that the audience has no time to see it clearly, nor too long so as to affect the smoothness of viewing. The animation can be played from low to high according to the value of the gift. I recommend that small gifts pop up in the corner in the form of text, and the screen animation for medium and large gifts and blind box gifts should be controlled within 1-3 seconds from entering to fading out.

message notification

Displays the progress in the game and serves as a reminder to the host and the audience to let everyone understand the current situation in the game. The main information content includes.

Gift information:

Kill information:

Admission information:

Localization (due to the size of the package and the carrying capacity of the equipment, you can refer to it appropriately)

Language localization:

Conclusion

The above is a summary of my experience in overseas games in the past six months. We also welcome R&D and guilds who want to enter the overseas game to cooperate with us. We will provide professional version suggestions, technology and tool support.