Break Sales Record! Secrets Of TikTok Personalized Product Advertising Promotion Revealed

Overseas, there are many sellers who are well versed in this way of making money. What customized products are they promoting? And, how to use advertising to maximize product value? Let’s take a look at the analysis of customized product advertising and marketing~

Personalization: A great strategy to increase sales and increase cart value. Advertising and promotion of personalized products therefore becomes key. Whether for personal use or as a gift to others, more and more international consumers are looking for ways to express their individuality. Ordinary products such as cups, jewelry, and carpets are immediately filled with emotion after adding personalized elements, becoming the best carrier of personality and emotional expression, especially during special moments such as Thanksgiving and Christmas when emotions need to be expressed.

Research shows that 81% of people are willing to pay more for customized goods. In essence, the logic of customization is to earn more profits by improving customer satisfaction. Overseas, what customized products are being sold by many well-versed sellers? How to maximize product value through advertising? Let’s take a look at the analysis of customized product advertising and promotion.

Advertising and promotion of customized clothing products

T-shirts and sweatshirts have always been one of the most popular types of customized products, especially among the young people of Generation Z. They pursue unique personal expression, like customized products, and are willing to pay extra fees. Currently, the price of customized sweatshirts in overseas markets has exceeded US$50, and they are very popular among couples.

On TikTok, the number of views of customized product advertising and promotion exceeded 50 million in one day.

This advertising video tells users that they can upload pictures on the website to complete customized orders, and then shows the brand's production, packaging and delivery process, as well as the joy of consumers when receiving the goods.

The YouTube ad ran for 106 days in the United States, Australia, Canada and the United Kingdom, with 5.8 million impressions. The advertising copy uses words such as "something special", "memorable gift", and "personalized gift" to reflect the unique value of the product, and tells users that the customization steps are very simple, just upload a picture and add a sentence. This not only improves users' expectations but also eliminates their potential concerns.

Customized sweatshirts with the names of the mother and child printed on them are also a very popular type of customized clothing and are often given as Mother's Day gifts or birthday gifts. The ad shows off two styles and seven colors, offering a variety of options while telling users they can customize the text on the shoulders and cuffs.

The advertising copy once again emphasized the support for text customization and gave a limited-time 50% discount information. The advertisement was launched in Australia and Canada about three weeks before Mother's Day. Within a week of being launched, the number of impressions reached 29 million, which shows that this is a Mother's Day gift recognized by many people.

Photo customized product advertising and promotion

Everyone has a need to preserve special moments and precious memories, which is why custom photo books are so popular. The advertisement for this customized product is an anime character photo book, which transforms the image of the mother into an anime character. She is in different animation scenes and can be printed with the blessings you want to send to your mother.

The ad was launched about two weeks before Mother's Day and received more than 50 million impressions in the United States on the day it was launched. In the TikTok comment area, most of the comments are positive. Users think the product is cute and creative. Some people also asked whether there is a version for friends, a pet version or other language versions. Their love for this idea makes them Expand the use scenarios of the product on its own. It is recommended that sellers read more comment areas when they have the opportunity. These are business opportunities.

Photos can also be printed as notebook covers, turning memories you want to remember into items you use every day. This advertisement tells users that the brand provides a service that turns photos on mobile phones into notebook covers. The photos displayed in the advertisement are also carefully selected and target groups including couples, mothers and daughters, and children.

This advertisement was launched in India for 34 days and received 5.9 million impressions. The advertising copy "Want to know how to customize your favorite picture as a notebook cover? It's as easy as snapping your fingers." Although it is relatively general, it only emphasizes the ease of customization, but does not tell users the size requirements of the picture, the customization time, etc. information. This can be understood as "leaving a hook" to guide users to go to the brand website to learn more information. The more time a user spends on a certain product, the greater the possibility of final purchase.

Advertising and promotion of customized personal care products

People of different ages, skin conditions and needs have different needs for personal care products. The products on the market cannot meet everyone's needs, so customized products have emerged.

Customized hair care products are a relatively common type. This advertisement uses the first person to describe the improvement brought by using customized products to the hair, and how to complete the customization steps on the website. Finally, it provides a limited-time 20% off discount information.

The ad ran for more than four months and received more than 49 million impressions in the United States. In the advertisement, three women show off their smooth hair, and the first-person narration conveys to the audience a sense of praise from real customers.

Compared with shampoo, there may not be as many customized product advertisements for hair growth essence, but in the customization industry, the demand for hair growth products is much higher than that of shampoo products. This advertising video is composed of multiple pictures. It compares and shows the before and after effects of a man using customized hair growth products. At the end, it uses text to tell users that the advantages of the product are that it is safe, painless, and has a 77% success rate.

The ad ran for less than a month and received 1.8 million impressions in India. The advertising copy gives a more detailed introduction than the video, including information that the product is FDA approved, effective in 10 times, and does not require surgery. Videos are used to attract users' attention, and text is used to supplement the videos, further enhancing the appeal of the product.

The above is an analysis of customized product advertising and promotion prepared for cross-border sellers. You can use it flexibly.