TikTok Shop Is The First To Launch The Black Friday Promotion And The First To Detonate The Cross-border E-commerce Battle!

According to the official announcement, TikTok Shop’s cross-border e-commerce platform launched the “Black Friday Early Purchase” event on October 27, marking the official launch of the Black Friday promotion. The platform is the first among many cross-border e-commerce platforms to launch Black Friday promotions this year.

Official data shows that this Black Friday promotion will last for 35 days and is the largest cross-border e-commerce event of TikTok Shop in a year, bringing together resources from the United States, the United Kingdom and Saudi Arabia for the first time. Starting from October 27, TikTok Shop will launch multiple rounds of promotions including "Black Friday Early Purchase, Home Furnishing, Digital, Trendy Category Day, and Carnival" until the end of November 30.

TikTok, as a top social media application with 1 billion monthly active users, a large number of users have begun to share Black Friday-related content, such as #blackfridaydeals, #shoppingfun, #blackfridaycomedy and other topics have been played more than 7 billion times, and holiday shopping The atmosphere has become tense.

According to previous information, TikTok Shop’s cross-border e-commerce platform encourages merchants to complete the listing of the main Black Friday products before October 27. Now everything is ready and the big promotion is about to begin. With the official launch of the "Black Friday Early Purchase" event, TikTok Shop has also integrated the dual resources of "content + shelves" to comprehensively help merchants reach sales peaks. At present, the TikTok App homepage has launched Black Friday special shopping mall entrance, search banner, discount coupon pop-up window and other super resources, and has jointly launched topic competitions, talent challenges and other activities with the goods delivery experts.

It is worth mentioning that as TikTok fully launches its e-commerce business in the US market, the "mall" entrance has been fully launched on the TikTok APP homepage and will become the main source of traffic for this Black Friday promotion. In addition, according to feedback from many merchants, influencer marketing in the United States has shown strong growth potential in a short period of time, causing many merchants to re-examine it. In the United States, more than 100,000 TikTok experts participate in TikTok e-commerce services and help sell products through short videos, live broadcasts, etc. Li Zhaoming, a TikTok Shop fully managed drinkware merchant, expressed this view: TikTok experts have a good long-tail effect in bringing goods through short videos. The volume of goods brought in a single day can reach 5,000, and the highest record of popular videos can bring goods 2 Thousands of orders.

Since the launch of TikTok Shop's fully managed model, many major promotions have been carried out, such as the Corban Festival promotion, summer promotion, back-to-school season, etc., which have continued to promote the sales growth of cross-border merchants. As the largest platform event of the year, TikTok Shop’s Black Friday promotion is highly anticipated!