Marketing
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Why Do DTC Brands Prefer Micro KOLs?
Micro-influencers can generate higher conversion rates and are suitable for long-term partnerships.
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TikTok Influencer Marketing: Key Strategies To Seize The Singapore Market
TikTok has emerged as one of the most popular social media platforms in the world, with users all over the world. Especially in Asia, the number of TikTok users is constantly rising, and Singapore is no exception.For brands
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Charles Raises €6.4m In Seed Funding To Bring 'conversational Commerce' To WhatsApp
Traffic and conversions will exponentially shift from offline physical stores and shopping terminals to communication apps, so conversational commerce is expected to become the third pillar of commerce.
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Big Move! Reddit Partners With Agency OMG
Recently, Reddit announced a partnership with agency OMG to further expand advertising opportunities on the platform.
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Fashion Brands Are Eyeing The 100 Billion Mobile Game Market And Leveraging The Consumption Potential Of 2.7 Billion Players
Mobile games + e-commerce, the effect of bringing goods is not bad.
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Over The Next Three Years, Nearly Half Of Executives Expect Social Marketing Budgets To Double
Data from the latest survey of 250 business executives conducted by Sprout Social shows that nearly half of the executives expect to double their social marketing budget in the next three years.
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Ad Tech Company GumGum Secures $75 Million In Funding
As cookies and other audience targeting technologies based on personal information are phased out, demand for GumGum's contextual advertising technology is rapidly increasing. GumGum also recently received $75 million in financing.
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Note To Sellers: Video Marketing Has These Ten Major Development Trends!
Video content is wildly popular in 2020. If you want to take advantage of the trend of video marketing, it is crucial to grasp its future development trends.
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Average Views 6.1 Billion Times!Branded Hashtag Challenge Wildly Popular On TikTok
TikTok is developing rapidly overseas, and its marketing potential has attracted many sellers to join the game. However, many sellers still don’t know how to use TikTok.
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How Chinese Overseas Brand Halara Uses TikTok For Brand Marketing
In recent years, as the quality of life continues to improve, more people have begun to participate in fitness activities. According to statistics, the fitness craze in recent years has led to explosive growth in the global sportswear market, and it is expected that the market value will reach US$955.4 billion by 2026.