The Popularity Of A Single Video Has Exceeded 10 Million, And Many Experts Have Jointly Planted Summer Items On TikTok.

With the arrival of the summer skin-baring season, hair removal has also been urgently put on the agenda.

In the past, almost all shaving products on the market were designed specifically for men. However, as time goes by, women's concerns about personal care as well as body image and comfort have also increased, based on the prevalence of female consumers. To meet the personal care needs of women, some brands have begun to launch shaving products specifically for women.

As an important part of daily personal care, women's shavers have a broad consumer base and market demand around the world. From teenagers to adult women, they may become potential users of women's shavers. According to Research And Markets, the global women's shaver market is expected to reach US$5.28 billion by 2028.

On TikTok, the hair removal-related topic #shave currently has 5 billion views, with many users sharing their shaving tips, product recommendations, and interesting shaving-related content. #hairremoval also has 9 billion hits.

Among them, there is such a women's shaver that has gained a lot of popularity on TikTok.

On April 5, a video about Schick Intuition by blogger @kkearah.kkraus had 15.2 million views on TikTok. This is undoubtedly a big deal for her who only has 130,000 followers and usually has only thousands or tens of thousands of views. breakthrough.

In addition to @kkearah.kkraus, there are many videos about Schick Intuition that have reached hundreds of thousands or even millions of views, which makes people wonder what is this shaving product that has received such high attention on TikTok Something special.

Schick is one of the brands of Edgewell Personal Care, an American personal care products company. The Schick brand's focus on the women's shaving market can be traced back to its first launch of the Schick Intuition women's shaver series in 2003. This series of products combines blades and soap balls. Just wet the blade to lather and shave efficiently. The comfortable solution has been welcomed by the majority of female consumers.

Since May last year, Schick Intuition began to display products on TikTok’s official account and provide relevant shaving advice to female users.

Although the traffic of Schick Intuition's own TikTok official account is not very ideal, with the number of views basically being around a few thousand, and the highest being around 300,000, the traffic performance in many experts' grass-growing videos is very good. The millions or tens of millions of views mentioned at the beginning of the article can also be verified.

On TikTok, Schick Intuition will cooperate with small and medium-sized bloggers who are consistent with the brand's tone, or creators or KOLs with high attention and influence, and invite them to try and display the products, which can be sharing of usage experience, product evaluation, etc. Content related to Schick Intuition products. These collaborations often take the form of brand collaborations or endorsements and are shared through specific hashtags or topics.

Currently, the brand partner’s exclusive tag #intuitionpartner has been played 65.8 million times on TikTok, and #schickintuition has also accumulated 27.5 million views.

By fully utilizing traffic sources such as short videos and advertising, Schick Intuition has built brand awareness on TikTok and established active interactions and connections with target audiences. A series of humorous, creative and engaging content amplifies the features and benefits of the product, attracts users' attention and inspires their desire to purchase. Thanks to the traffic of popular videos and the summer popularity of the superimposed product itself, Schick Intuition’s recent sales performance has been greatly improved.

Entering the official website from its account homepage, we can see that the same model of Schick Intuition sold by the blogger is priced at US$10.99, and the product evaluation is as high as 4.8 points.

Since then, Schick Intuition has also launched several different styles and models of products to meet the needs of different women.

Later, it expanded to the men's shaving market.

In addition to razors, Schick also manufactures and sells other men's and women's personal care products such as hair removal creams, shaving gels, and more.

As a well-known brand, Schick products are known for their high quality and reliability, and Schick Intuition has always been positioned to provide busy female consumers with a convenient, fast and comfortable shaving experience. Therefore, the products are unique and differentiated The design is highly consistent with the needs of these users, especially female consumers who want to quickly deal with shaving problems in their daily lives.

Secondly, Schick Intuition’s soap balls are rich in aloe vera and vitamin E moisturizing ingredients, which can provide extra lubrication and protection for the skin. For consumers who pay attention to skin health and skin care, this is also one of the factors that attracts them to choose this product. one.

Furthermore, satisfactory user experience and word-of-mouth are also important factors in motivating other users to try and choose Schick Intuition products. When users are satisfied and recommend the products to others, this positive word-of-mouth plays a key role in the brand's appeal and user love. effect.

Finally, Schick Intuition is also very good at attracting target consumers through advertising through social media channels such as TikTok to increase its competitiveness in the female shaving market.

The traffic spillover caused by the explosion of video traffic on the TikTok platform has also continuously driven the sales of the same product in other online and offline channels such as Amazon stores.

(Schick Intuition Amazon Store)

Therefore, sellers should take a comprehensive look at the value that TikTok can bring. They should not just focus on their own TikTok accounts, but should use other traffic sources such as short videos and advertising streams from a more comprehensive perspective. layout.