How MrBeast, The World’s Top Internet Celebrity, Plays TikTok

Maybe you haven't heard of MrBeast (real name – Jimmy Donaldson). This top YouTube celebrity is well known overseas and is a god-like existence. You would never imagine what a legend this 25-year-old is.

His Youtube account, MrBeast, has over 160 million subscribers. Not only is he the most popular super internet celebrity on YouTube, he is also a savvy entrepreneur. His business empire has three main businesses. There is an independent website selling peripheral products of MrBeast, a big IP, ShopMrBeast.com; Feastables, a snack brand that has achieved tens of millions of dollars in sales in just one year; and MrBeast Burger restaurant, which has more than 1,600 chain offline distribution points.

Any parent who sees this will sigh: Look at other people’s children!

Jimmy's content UP master journey began when he was a teenager. He grew up in North Carolina and is an avid video gamer, regularly playing on PC against players from around the world. In 2012, while still a teenager, Jimmy created his own YouTube channel (MrBeast) and began posting a variety of video content. Initially, he mainly shared content related to video games, such as game tips, game reviews, and game challenges. These videos he made in his spare time were very popular and the number of views was very impressive. Jimmy realized his unique creativity in content production and decided to run content UP as a career.

In 2021, Forbes ranked MrBeast as the highest-paid YouTube content creation IP. Jimmy's income comes from multiple business lines: YouTube ad sharing revenue, brand cooperation and other businesses extending around the MrBeast IP.

All business lines are centered around Jimmy's strong content creativity and content production capabilities.

Jimmy's unique, content-centric approach to marketing has been wildly successful, integrating content throughout the business to create an experience that everyone wants to participate in.

MrBeast’s content marketing strategy is simply breathtaking! Let’s take a look at this chocolate brand owned by MrBeast: Feastables.

Before the brand was launched, Jimmy invested a lot of money to perfectly reproduce a well-known super IP, "Charlie and the Chocolate Factory", a chocolate factory fantasy playground.

Buy a chocolate bar for a chance to win one of only 10 lucky tickets. Without spending a penny on promotion, the brand sold more than 1 million chocolate bars in just 72 hours after the independent store Feastables.com went online.

Who can resist such an interesting experience!

This chocolate factory fantasy playground continuously brings various interesting content and massive traffic to the brand. Visitors to this amusement park can experience a variety of games and challenges from the movie plot of "Charlie and the Chocolate Factory": players can participate in festive eating competitions, sail along the milk chocolate river in a canoe, and enjoy a delicious meal created by celebrity chef Gore. Make chocolate desserts in a cooking competition judged by Den Ramsay.

Videos of these visitors’ interesting experiences also received a large number of views, further amplifying brand communication.

Jimmy’s unique, content-focused approach to marketing has been a huge success. The Feastables brand has exploded exponentially in a short period of time. According to Business Insider, Feastables' sales have exceeded $10 million as of May 2022, and the brand has been around for less than a year.

The MrBeast team has strong content creation capabilities and can get results on any social media and content platform. The official account of the Feastables brand on Tiktok has 1.2 million fans and 14 million likes.

Just click on a few TK videos of the Feastables brand, and you can see the professional grasp of every detail.

One word: "Absolutely!"

Let’s dismantle a seemingly simple and crude fan interview video that has been played over 10 million times. Every link and every detail is carefully designed to attract the attention of the audience, maximize the emotions of the viewers, and attract the traffic of the top celebrities in the United States at the lowest cost.

At the beginning of the video, in the supermarket, a black uncle quickly approached a girl who was looking at her mobile phone intently. The greeting from the strange squid inexplicably startled the girl. The slightly frightened, embarrassed and funny expression quickly grabbed the audience's attention, attracting them to watch and see what would happen.

Very nice hook and gold triple seconds design!

Then, Uncle Black asked a question: Are you a fan of Taylor Swift?

Taylor Swift (Taylor Swift) is a superstar! If the celebrity topic has aroused the interest of most of the audience, read on.

After getting the definite answer, Uncle Hei made a strong request: Do you want to buy Feastables chocolate bars? immediately!

In this part of the video, the Feastables chocolate bar brand exposure is seamlessly embedded. The rhythm is tense, happy, and yet funny!

After the girl's payment was successful, Black Otter suddenly asked a question with a serious face that made all the audience envious and jealous: "If I gave you a front-row ticket to Taylor Swift's concert, would you go?" What?"

The expression on the girl's face froze for a second, and her emotions suddenly erupted out of control like a volcano.

Shocked, covering their faces, choking, stamping their feet and screaming!

You can feel this shock through the screen, which is luckier than winning a jackpot worth hundreds of millions.

Who can draw it away without watching the sequel?

Come and experience the explosive atmosphere from the front row at the concert!

Every link in this video is closely linked, and every detail fully arouses the audience's emotions. Curious, funny, jealous, envious. Step by step, the audience is drawn to look down, unable to stop. How could such a video performance not be beautiful?

Can't row, can't row at all!

Use the cost of one ticket to gain access to the traffic of the top stars.

With such content marketing ability that has such insight into human nature, the sky is the limit for this young man who is only 25 years old this year!