An Independent Website That Is Very Worthy Of Analysis

I accidentally came across the TikTok account of an independent website seller from Singapore. The products and categories are not surprising, but this seller can use very simple tricks to make it look like a big brand.

This independent website is positioned in the home furnishing category. The store collects many hot products that have been popular in the home furnishing category. Most of them are products that are very familiar to sellers who use the domestic hot model model.

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This independent site is worth learning from.

Let’s first look at how this seller tells a complete brand story based on category and positioning.

This independent seller chose a category that has been proven domestically and overseas and has frequent hits, the home furnishing category. The brand is positioned to create a happy and organized home for homeowners, a simple and convenient lifestyle.

A single interesting novel household hot product cannot form a brand sense in the minds of consumers. However, this independent station collects all interesting household hot products on the market. All product lines are related to the home scene, forming a very complete brand image.

IKEA, as a world-famous home furnishing brand, is very good at telling stories. IKEA works hard to convey a larger vision, which goes beyond the home products themselves and tells a more emotional and grand brand story: "Discover consumers' new definition of home and a better life!"

Let’s take a look at the brand story written by the seller StyleDegree.

In the product selection process, it is not difficult to discover hot products with new and unique attributes in the home furnishing category. However, most sellers make hot products just for the sake of making hot products. However, it is very rare for sellers to tell a complete brand story that can integrate these products based on the overall product line.

Let’s take a look at this seller’s deliberate strategy of using fewer SKUs to create the ultimate cool brand feel.

Most of the products of this independent website seller have no color options, and most of the products only have two SKU options: white and gray. This is not common sense. Most sellers know that consumers have diverse color preferences and provide as many color choices as possible.

The very limited color selection can alleviate the pressure of inventory management to the greatest extent. More importantly, the StyleDegree brand can achieve the consistency of the overall color of the website. This minimalist style that is low-key yet refined, simple yet beautiful, is more in line with the aesthetics of modern young people.

The product is still the same product, the colors are only dull and unremarkable low-saturation white and gray, but this just creates a light minimalist aesthetic.

Speaking of minimalist style, most consumers think of MUJI products that advocate minimalist design aesthetics. MUJI has gained a large number of “minimalist fans” thanks to its simple and practical design.

Only retaining products with limited colors, and then combining them with simple, well-organized, warm and comfortable family indoor scenes with consistent style and brightly colored product scene pictures, isn't it a bit like MUJI's cool literary sense?

The product is a hit product that has been verified domestically or overseas; the content marketing strategy of this brand in terms of traffic operation is also very similar to the content creativity that has been verified by Douyin in China. This type of new and unique products has its own traffic attributes. Just showing the usage scenarios and usage processes of these products can attract many viewers to stop and watch.

We Chinese sellers are also very good at StyleDegree product selection and traffic operation strategies. So, can we, like this brand, tell the brand story well, create a simple and cool temperament, and harvest overseas consumers with aesthetic taste?