“Dopamine Outfits” Has Become Popular On TikTok And Has Exceeded 100 Million Yuan. Behind The Crazy Popularity, There Are Sellers Who Are Quietly Making Money.

In 2022, after the launch of Rainbow Boutique, the @Kaliannkali account adjusted its video content and shared more about daily dopamine outfits, dressing tips, color palettes to determine dressing colors, etc. Kalianna’s various styles in the video Such colorful clothing combinations make the overall visual presentation of the account very comfortable, and the views of each video are basically stable ranging from tens of thousands to hundreds of thousands.

In Kalianna's video, you will discover the "healing" effect of these rainbow colors on the psychological level. With Kalianna's passionate introduction, you will discover that wearing clothes can make you so happy!

These colorful, high-saturation and harmonious color combinations are the current popular "dopamine outfits", breaking through the conventional color system, providing the audience with warm and positive positive emotional value, and bringing the pleasure of consumption. .

Netizens will generously express their love for their videos in the comment area.

When they were curious about Kalianna's rainbow wardrobe, Kalianna went straight to the video and gained even more love for her wardrobe from netizens.

Netizens will also comment on each of Kalianna's outfits in the comment area, and the blogger himself will also engage in friendly interactions.

Later, netizens even urged Kalianna to quickly design new products.

Over and over again, the performance data of Kalianna's TikTok account in all aspects is naturally good.

Currently, the hashtag #rainbowcloset related to Kalianna’s rainbow boutique has accumulated 18.7 million views on TikTok.

And this bold and bright dressing style also extends to its official website.

The product categories are extremely rich, and consumers can also choose and buy according to color categories, saving time and effort.

The store has a variety of tops collections including classic T-shirts, fun vests, shirts, and fashionable crop tops, most priced at around US$15-35.

A collection of bottoms including shorts, skirts, pants, jumpsuits and leggings, mostly priced between $15-$50.

In addition, there are a variety of bracelets, rings, earrings, hats, socks and other clothing accessories as well as footwear.

In addition to monetizing through online boutiques, the brand promotion Kalianna receives is another way for her to make money. Whether it's Pandora ME necklaces, TruMoo chocolate milk, or Glad cherry blossom garbage bags, Kalianna can integrate them into her own clothing. The charge for a single advertising post is as high as 800 US dollars, which is still very delicious.

The rise of "dopamine dressing" style is not only in line with the strong pursuit of uniqueness and personalization among young people in the new era, but also shows the status of emotional value in the hearts of these consumers. Under the pressure of many aspects of society, people improve their sense of self-satisfaction. and the desire to be happy becomes more urgent. Aspyn & Ivy’s rainbow boutique has become so popular because of this trend.

Kalianna and Daylon are not the only siblings who have sensed business opportunities under the "dopamine" trend.

Sellers from all walks of life are showing off their skills on TikTok

Kristina, a Filipino fashion designer who loves color matching, is a blogger on YouTube. In May this year, Kristina started posting videos on TikTok. In just over 2 months, she attracted 20 million fans and gained 38.1 million followers. like.

Relying on the free traffic attracted, Kristina sells her clothing through the candy-trap official website.

Sweeping by this "dopamine wind", dopamine hand-crocheted yarn has even become popular on TikTok.

The reason why this wave of color marketing is so favored by consumers is that color itself has a great influence on purchase intention. There is a famous "7-second law" in the American marketing industry, that is, consumers will In just a few seconds, the decision factor of color accounts for 67%, which shows the importance of color for marketing.

To a certain extent, color can enhance consumers’ awareness of brands and products and prompt them to purchase. Therefore, the dopamine trend itself uses color as an important visual element to attract consumers. It not only brings visual impact to people, but also makes products highly emotional and conveys product information and brand value through color. From another level, the explosion of dopamine is also in line with the current young people's desire to heal their emotions, individuality and freedom through color.

Adhering to the concept of "everything can be dopamine", sellers from all walks of life rushed to join the battle for dopamine. In addition to dopamine outfits, dopamine hair color, dopamine decoration, dopamine manicure, dopamine mobile phone cases, dopamine jewelry accessories, and dopamine catering are also rapidly becoming popular… Therefore, how to get popular in this sudden dopamine trend , running in both directions with users is both an opportunity and a challenge for sellers.