With A Business Of Up To 300 US Dollars, This Nail Art Artist Almost Made TikTok Users Collapse

Let’s take a look at this set of manicure styles.

It's hard to imagine who has such superb painting skills, so let's take a look below.

When it comes to manicure, I believe that many girls love it as much as lipstick and bags. Not only women, but with the development of the times, men will also choose to express their individuality through manicure.

As the next niche segment of beauty cosmetics, the global nail art market has experienced explosive growth in recent years. Even social platforms such as TikTok have become a breeding ground for many nail art enthusiasts. And with the characteristics of easy portability, fashionable and beautiful, reusable and random matching, high quality and low price, wearable nails have become the favorite of women.

On TikTok, the hashtag #nails has accumulated hundreds of billions of views, and the hashtags #nailart and #naildesigns related to personalized nail art design have also been played 43.4 billion and 7 billion times respectively. This popularity is simply unmatched.

Among them, Asian-American Vivian Xue Rahey (@vivxue) is one of the artists and influencers sought after by many TikTok users. She is also the CEO of the brand Pamper Nail Gallery. For her 2.8 million fans on TikTok , the jaw-dropping designs she creates on her fingertips are undoubtedly unique.

In fact, Vivian Xue’s career started by starting a software technology company, and doing manicure was just a stress-relieving hobby in her free time. Unfortunately, Rahey had to close her business during the pandemic, which also gave her time to focus on nail art. When she discovered that she could create almost identical renderings based on the pictures she liked, her skills and enthusiasm finally led her to open Company Pamper Nail Gallery.

Compared to other forms of social media, TikTok is her go-to place to showcase her nail art. With an incredibly small brush, Rahey can recreate anything, which is not something just anyone can do.

Video performance is also very good. The views of each video are basically between 100,000+ and several million, with an average of 1.9 million views. The interaction rate data is also impressive.

The novel and unique form of nail art content, combined with anime characters or stars for customized nail art, has a strong visual impact and new and unique elements that arouse the interest and resonance of users. This is also an important reason why @vivxue can succeed on TikTok.

By using popular nail art-related hashtags, Vivian Xue Rahey continues to attract waves of potential users who are interested in nail art, thus further increasing the exposure of the video.

“Not everyone has the time or ability to sit there for hours,” Rahey explained. "If it's a portrait, it can sometimes take even days."

But Rahey enjoys it, and has been constantly challenging his creativity, giving full play to his content creation advantages in nail art, and his products are also constantly introducing new ones.

Furthermore, the artist's method of finding inspiration is quite unique. “If I happen to be watching a movie or I’m obsessed with it recently, it inspires me to create.”

For example, this viral video of her Shrek-themed manicure set has over 16.4 million views and 3.5 million likes. In response to user requests, a nail art video inspired by the dreamscape of the movie Coco has been played 12.9 million times.

In April 2023, Rahey's second creation of Howl's Moving Castle animated nail art video received 3.6 million views and 855,200 likes.

There are also nail art creations with themes from The Lion King, Sirius Black, and The Little Mermaid…

In addition to this, Rahey is also keen on replicating packaging designs found on jars or bottles.

During the epidemic, she painted the packaging of Lysol household cleaner on her nails, successfully attracting the attention of American rapper Snoopdogg.

For a while, Rahey was crazy about cocktails and hot sauce, so she drew these packages on her thumb, and the Skittles video she created directly received 27.6 million views on TikTok.

This amazing creative power…even netizens couldn't help but praise his talent.

It's extremely creative to think that these are not just manicures, but real art.

Some netizens said, "Why is this not viral?"

After becoming popular on TikTok, Rahey started receiving some pretty crazy requests for nail art designs.

Rahey said she was shocked when a user asked her to do nails on a dead body.

There are also users who have asked for brochures, wedding-related couple photos, etc. to be made for them. One father even sent 40,000 photos of his daughter’s growth and wanted Rahey to customize his daughter’s exclusive manicure. In addition to this, Rahey is often asked by users to create art inspired by movies.

Rahey and the brand Pamper Nail Gallery developed a close bond based on their shared enthusiasm for these creative, wearable manicures.

“The reality is that the process of creating these miniature works of art is very laborious and tedious, so our prices are higher,” Rahey said.

Let’s take a look at the nail art products in the @vivxue store. The overall style of the website is more Instagram-like and European and American. The price of nail art per customer ranges from US$49 to US$299.

Supports the customization of various animation characters, art buildings, portraits, and 3D animations.

The customization process is also very clear. Purchase—measure the nail size after receiving the size kit—and start making after receiving the information. Plus, a manicure can typically be worn 10 times, according to the brand's website.

In addition, there are various nail art series available for users to purchase directly.

By quickly and directly reaching consumers through TikTok, and then directing traffic to independent websites, Vivian Xue Rahey’s overall monetization idea is also very clear, and its unique brand image has deeply remained in the hearts of users.

Another blogger on TikTok, @thenailaddict, also attracted 2.1 million fans through creative hand-painted nail art designs.

But in her store, she mainly sells nail polish, nail brushes, gel polish and other manicure tools, and has not yet launched a customized business section.

Facts have proved that there is still huge market demand for the nail art track even after it has been popular for so long. The characteristics of low cost and high selling price have also made it a profitable industry in people's mouth. Overseas, especially in European and American countries, the penetration rate of manicure is extremely high. In our country, there are many factories that make wearable manicures. It has obvious supply chain advantages. While the track is not yet truly saturated, sellers may as well take a look. .