To Enhance Customer Loyalty, Sellers Can Adopt These Three Strategies!

77% of consumers globally say they would build more connections with a brand if they could ask questions or feedback directly to the brand.

Nearly half (49%) of consumers say that 24/7 support is an important feature of good customer service, and 63% expect brands to respond quickly when they need help.

In addition, consumers are also eager to interact with brands. 24% of consumers globally prefer brands that have published posts on social media, and 24% of consumers will choose brands that update their products based on user feedback.

Increase transparency to build trust

It is easier for people to build strong bonds with each other based on shared values ​​and principles.

Corporate social responsibility is increasingly influencing consumer purchasing decisions, and people are looking for greater transparency from brands to understand what they really stand for. 56% of consumers globally say it is important to buy from brands that share their own values.

Consumers also pay close attention to the story behind the brand. For example, 55% of consumers globally want the brands they choose to use environmentally friendly manufacturing practices.

Make consumers feel valued and appreciated

Consumers want to feel appreciated, with more than a third (35%) of consumers globally saying they want brands to make them feel valued.

This can come in the form of personalized communications or offers, with 46% of consumers saying they prefer brands that offer products or services exclusively to them.

Brands should also create a more convenient shopping experience for consumers. More than a third (34%) of consumers say they feel valued if brands are able to seamlessly cancel and return their product orders.

In summary, sellers can try to apply interpersonal principles to their interactions with consumers in order to establish good and lasting relationships with consumers.