TikTok Marketing Tips: Users Are Watching This Content!

The development of TikTok, the overseas version of Douyin, in the past year has been obvious to all, which has led many sellers to consider using TikTok to attract traffic. Before embarking on the long marketing road of TikTok, you must do enough preparations.

Vidmob released the 2020 TikTok UK user research report in November last year. Sellers can get a general understanding of TikTok from these data. Let’s take a look!

TikTok Audience & Popular Videos

In the UK, TikTok has attracted widespread attention from adults of all ages.

82% of users under 25 use TikTok once a day or more. Among them, users aged 18 to 24 use TikTok most frequently, with 56% and 64% of men and women logging in several times a day respectively.

In terms of content, unlike other social applications, TikTok short videos are all about audio and visual effects, which has promoted the popularity of its music clip formats, such as Lip Sync (lip sync).

Men are attracted to sports-related content, while women are more likely to watch beauty and shopping-related videos. However, animal videos are consistently ranked as one of the top 5 most popular video types.

In addition, users are very interested in videos related to social causes, activism and charity, and young people also attach great importance to social justice, such as videos related to LGBTQ or the environment.

TikTok’s marketing potential & future development

Looking forward to 2021, 67% of TikTok users will continue to maintain or even increase the time they use TikTok, especially male millennials and users living in London.

In addition, there is still a lot of room for improvement in brand marketing on TikTok.

The survey shows that 18% of users purchased something after watching TikTok’s advertising video, while only 8% of users directly clicked on the ad to purchase. Among them, male millennials are more likely to shop within the app.

Product-related videos can drive sales better than pure advertising videos. 28% of users are willing to buy products on TikTok after watching product unboxing and other videos.

Best time to post on TikTok

Influencer Marketing Hub researched over 10,000 posts and summarized the best times to post every day of the week↓

Among them, research shows that Tuesdays at 9 a.m., Thursdays at 12 noon, and Fridays at 5 a.m. have the highest engagement rates.

Judging from TikTok’s user research report in the UK, TikTok’s development prospects are worth looking forward to, and it can be regarded as a traffic-draining option. However, some sellers have reported that TikTok’s user stickiness is not high, and sellers should also weigh this.

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