4 Steps To Teach You How To Build A Successful Brand Through TikTok!

The short video platform TikTok has 800 million users worldwide and provides services in 154 countries and regions. It has become a force that cannot be ignored in promoting social marketing. Compared with other social media platforms, TikTok also has some unique advantages.

For example, TikTok is still in its early stages of development, so it is easier to build an audience on the platform than elsewhere, and TikTok has not only attracted a large number of young consumer groups, users of all ages, as well as various celebrities and Internet celebrities , companies, etc. have also joined TikTok.

In addition, TikTok has 100 million monthly active users in the United States. It is a powerful storytelling tool that can seamlessly embed advertisements into users’ daily use, thereby influencing TikTok users’ daily consumption choices. Data shows that 47% of consumers will make purchasing decisions based on the content they see in TikTok. It is also worth mentioning that 80% of Generation Z TikTok users can influence their parents’ purchasing behavior.

Here are the four main steps to building a successful brand on TikTok:

Find a niche and fit in

When users open TikTok, the first thing they see is the “for you” page that provides users with personalized video recommendations. In order to attract users to save, share and comment on the videos they publish, and obtain a higher number of views, sellers can ask themselves several questions to find out their target audience and brand characteristics:

lWhat are my hobbies and interests?

lWhat problems can I solve for customers?

lHow to differentiate yourself from your competitors?

lIs this niche (segment) market active and profitable?

After determining it, you can test it to see if the effect is ideal. The following are several popular content forms on TikTok. Sellers can also refer to them:

lBehind the scenes

lDance video

lOperating guidance

lUnboxing video

lEducational content

lNovel and interesting videos

There may be some twists and turns in the trial stage, but sellers should also be careful not to publish too many different types of content at once. TikTok users are more likely to view predictable content related to the brand after following a brand, such as consistent Video style, use the same host.

In addition, sellers can also interact with curious customers in the comments section. As a video platform with rich UGC content, brands can not only create their own videos on TikTok, but also refer to content created by brand fans to draw inspiration and creativity.

Use tags with purpose

TikTok tags are one of the best ways to get new creators more exposure, similar to Instagram tags, which help users search for content by genre.

Sellers can add multiple hashtags to the video, but it is recommended to use up to 5 hashtags, so the selection of tags also requires a corresponding strategy. Sellers can use a combination of trending tags, niche tags, and visibility tags.

If you want to find what’s trending, you can go to TikTok’s Discover tab, which mainly consists of popular hashtags and songs.

Here sellers can view the popular videos under each hashtag, helping you understand the content that has been published on the platform and find an entry point to distinguish yourself from other videos of the same type. Here are some basic tags that sellers can use to increase brand awareness and attract new audiences:

#foryoupage

#fyp

#for you

#Virus

#trendingsong

#viraltiktok

#trendingtiktok

#like4like

Participate in challenges and embrace trends

One benefit of marketing through TikTok is that sellers don’t need to spend too much time thinking about ideas. In many cases, they can just join in on popular challenges and trends. Using the right effects on TikTok can also increase your chances of being discovered and increase engagement. Sellers can check the Trending tab within Effects to see popular effects.

Try TikTok Ads

TikTok's ad manager is easy to use, similar to Facebook's ad manager, and the built-in Pixel tool can also help sellers mark important conversion records, such as adding to shopping cart, guided registration, views, etc.

However, compared with the advertising budgets of Facebook and Instagram, the CPC (cost per click) and CPM (cost per thousand impressions) on TikTok are much cheaper, only equivalent to 1/8 of the former.

Finally, sellers need to pay attention to the fact that the freshness of ads is critical, and as time goes by, the effectiveness of old creatives often deteriorates. Therefore, sellers are recommended to test TikTok content every other week and replace the ads if necessary. Series design and creatives used.