Note To Sellers: Top 10 Statistics For Digital Marketing

Recently, Oberlo shared the top ten statistics of digital marketing. Sellers, come and watch!

1. Statistics from DataReportal show that as of January 2021, there are 5.22 billion mobile phone users in the world, accounting for 66.6% of the total global population. Compared with January 2020, there were 93 million more mobile phone users. There may be more mobile phone users in the next few years. The importance of mobile advertising is self-evident.

2. The number of mobile phone users continues to grow, and so does U.S. mobile advertising spending. eMarketer predicts that U.S. mobile ad spending will reach $156.38 billion by 2023, a slight increase from the pre-pandemic forecast of $155.26 billion.

3. 68% of online experiences begin with using a search engine. This applies to both organic and paid searches, with 53% organic and 15% paid.

4. The mobile share of organic search engine visits has been rising over the past few years. Data from Statista shows that as of the first quarter of 2020, mobile devices accounted for 56% of total organic search engine visits in the United States. Among them, in December 2020, 94.48% of mobile searches in the United States were conducted through Google.

5. Global digital advertising spending is expected to reach US$389.29 billion by 2021, US$441.12 billion by 2022, and US$524.17 billion by 2024.

6. Online marketing has proven to be more and more popular than traditional marketing. According to the latest digital marketing statistics from WebStrategies Inc, online marketing spending will account for 46% of total global advertising spending by 2021.

7. Online video and mobile devices will become the most popular online marketing channels this year. More than nine out of 10 marketers plan to invest. Seven in 10 marketers are increasing their online video budgets, and 64% plan to increase spend on mobile devices.

8. The U.S. media industry increased spending on video advertising by 9.3%, while the entertainment industry increased spending by 13.1%.

9. In 2020, TikTok’s user base soared by 75% in just 9 months. WARC's survey shows that 44% of advertisers plan to increase advertising spending on TikTok this year.

10. Facebook’s most recent advertising statistics show that the company’s advertiser revenue grew 22% in the third quarter of 2020, reaching $21.2 billion.

To sum up, sellers can refer to the above data when formulating their marketing plans for the new year and make timely adjustments according to specific circumstances.

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