Pinterest Is Popular With Generation Z, And These Trends Are “popular”!

Pinterest is a picture-sharing social software. It currently has more than 440 million monthly active users worldwide, two-thirds of which are women. When searching for keywords on Pinterest, relevant item display pages will appear. These items include furniture, consumer electronics, clothing and other products. Therefore, many Pinterest users have "purchase desire" because they have the intention to buy. to browse products.

At the same time, in recent years, fashion content on Pinterest has been sought after by more and more Generation Z (born between 1995-2005) consumers, and this craze has even spread to the "next door" TikTok and Youtube platforms . Search for fashion-related content on the above two platforms, and it’s easy to find content creators showcasing popular clothing on Pinterest or their own fashionable looks that have been posted on Pinterest. Whenever this type of video becomes viral, the comment area below the video is always flooded with questions like "What is your Pinterest account?"

Enid Hwang, community marketing manager at Pinterest, commented on this phenomenon: “Generation Z is very interested in content related to aesthetics, and their search volume for this term is 447 higher than that of Millennials (born 1980-1995). %. And we expect Gen Z to continue their journey of finding their own identities and passions on Pinterest, where they boldly express their own ideas while also being open to the fashion whims of others.”

It’s clear that the younger generation is turning to Pinterest to create and reflect their ideal lifestyle and dressing style. The reason why Pinterest can attract so many Generation Z consumer groups is largely because the platform’s algorithm can constantly recommend new pictures to them that are similar to previously posted photos, which is great for finding new fashion inspiration. It is very convenient, and users can communicate with other users and share their opinions while understanding and appreciating various different aesthetic designs.

In order to gain an in-depth understanding of the fashion field of Pinterest, the whowhatwear website interviewed 4 popular fashion content creators on Pinterest, TikTok and Instagram, and shared the popular trends they have recently discovered on Pinterest.

Ashley Gallardo: "Trendy patterns, '70s prints are back! There are so many pieces in thrift stores with unique patterns and prints, so I always look to Pinterest for design inspiration. I also see patchwork designs a lot, Some people are repurposing fabrics at thrift stores, while others are repurposing vintage patchwork pieces. Since Emily in Paris was released on Netflix, berets have also made their way into my wardrobe, and I know A lot of people do this!”

Khadija Sillah: "A Pinterest trend I've been loving is chunky boots and baggy pants."

Liz Norris: “I’m obsessed with brightly colored items, so I love kidcore, pastelcore, and It-girl styles such as shiny pants, chunky plastic/polymer hoops, baby tees, etc. Surprisingly, Ugg boots have also been on my recent search list.”

Moe Black: “I love old-school John Paul Gaultier designs, but I also love 1960s fashion because I think they have an inherent quirkiness and exciting, bright, crazy colors. I’ve always Looking for knee-high boots, but lately, I’ve been looking for boots in different colors, especially white.”