To Increase Website Conversion Rate, Independent Website Sellers Can Refer To These Five Strategies!

The epidemic has increased shoppers' expectations for digitalization. Telemedicine, online learning, and virtual meetings have all developed in the past year, and online stores have ushered in another development climax.

Online competition is becoming increasingly fierce. Sellers can learn from the following five strategies when operating their stores daily to maintain competitiveness and improve website conversion rates↓

1. Embed how-to and inspirational videos on product and landing pages

Video is a powerful marketing tool, especially if it’s tailored to your target audience. Sellers might consider developing and delivering short but detailed videos to shoppers on how to use your product.

2. Respond quickly to shopper needs

Shoppers expect quick customer service responses. A survey of more than 1,000 U.S. consumers conducted by The Northridge Group last year showed that they hope sellers can focus on providing fast and convenient services, such as increasing the speed of problem resolution, improving service accessibility and cultivating professional service teams.

3. Focus more on user-generated content

In an age where selfies are flooding social media platforms, UGC (user-generated content) can go a long way in boosting store sales.

For example, beauty company Glossier's blog focuses on its customers, incorporating selfies of customers into galleries and spotlighting shoppers in various blog posts.

4. Ask shoppers questions

Quizzes allow sellers to personalize their experience by asking shoppers a series of questions to understand their goals and needs and listing specific products based on their answers. Although the quiz may take some time, it can effectively shorten the time to purchase.

5. Create a smooth shopping experience

A smooth shopping process is an important driver of customer stickiness, and for sellers, the ability to support multi-device sessions and persistent shopping carts is crucial to the conversion process.

To sum up, there are various marketing strategies, but they all have something in common, that is, they are centered around consumers. Therefore, sellers should pay more attention to consumers' shopping behavior in normal times and strive to provide consumers with a satisfactory shopping experience.

Sellers who want to join the group for communication are welcome to add the editor's WeChat account Ennews_, and we will bring you into the independent seller communication group!