A Quick Look For Sellers: Six Factors That Affect Search Engine Rankings

Digital marketing consultant Shane Barker shared the six most relevant and important factors in 2021. Sellers, come and take a look!

1. Content quality

The most important ranking factor is always content quality, and the first principle of SEO is to create high-quality, useful content for a specific target audience.

Characteristics of high-quality content include staying unique and original, staying fresh and updated, well-structured, providing value to readers, detailing the topic, optimizing for the right keywords, etc.

2. Backlinks

Backlinks help Google find and index your website, and the quality of the backlinks shows the authority and trustworthiness of the website.

High-quality backlinks help obtain referral traffic and improve the website's ranking in search engines. This is also a key area for sellers to perform SEO optimization.

3. Mobile responsiveness

Today, a large amount of online traffic comes from mobile devices, and if your website performs poorly on mobile devices, it will not only lose traffic but also send bad signals to search engines.

Therefore, you need to optimize your website for mobile devices and ensure that it displays well on all screen sizes.

4. Search intent

Search intent refers to the reason a user types a specific search query, and similar keywords may have different search intent, such as conducting product research or preparing to make a purchase.

For different search intentions, sellers should choose specific matching keywords in order to increase the click-through rate of the website.

5. RankBrain algorithm

RankBrain is an algorithm used by Google to measure website user experience and is also one of the important ranking factors.

Google looks at metrics like bounce rate, click-through rate, time on dwell, and more and works to direct users to the most useful and user-friendly sites.

To improve the user experience of the website, sellers can refer to the following methods:

Keep your website layout and navigation as simple as possible

Avoid lengthy text content

Use internal links to drive traffic to other pages on your site

Optimize your meta titles, descriptions and URLs

6.Keywords

Every piece of content you publish on your website should have your target keywords in mind. Also, sellers need to add the keyword to that content enough times for Google to recognize what your content is about.

For most types of content, keyword density is between 1%-2%. For landing pages, you can keep the density a little higher.

The factors that affect search engine rankings are constantly changing. Shane Barker calls the above six factors the most relevant and important ranking factors in 2021. Sellers should also pay more attention to them.