Spending $53.2 Billion In 40 Days!Mobile Commerce Is Growing Rapidly

Mobile commerce has been growing as smartphone usage increases. Affected by the COVID-19 epidemic, consumers choose online channels to purchase, which has promoted the rapid development of this trend.

In its latest "State of Mobile 2021" report, App Annie calls 2020 the biggest mobile shopping year yet. For example, from November 1 to December 9 last year alone, spending in the U.S. mobile market reached $53.2 billion, a year-on-year increase of 55%.

The epidemic has greatly increased the time people spend on mobile devices, which can also be seen from the following survey data↓

As can be seen from the figure above, in 2020, the time people spend on mobile devices has increased to varying degrees in the United States, the United Kingdom, Indonesia, Brazil, India, Russia and other countries.

Americans are spending 8% more time on mobile devices than watching live TV, with Millennials and Generation X spending 18% more time on smartphones and 30% more time respectively.

According to App Annie's survey results, in the second half of 2020, Americans watched an average of 3.7 hours of live TV per day and spent 4 hours on mobile devices.

Consumers spend more time on mobile devices, which in turn promotes the development of m-commerce. App Annie's report shows that global consumers spent 82 billion hours on shopping apps in 2020, a 30% increase from 2019.

Various data prove to us the development of mobile commerce. Sellers must also realize that smartphones have become an important channel for consumers to participate in marketing activities. Mobile devices are also expected to promote more sales in the future.

In response to the growing trend of mobile commerce, many companies have launched e-commerce applications specifically for mobile devices to provide consumers with new ways to interact with their favorite brands.

Sellers should also pay more attention to marketing on mobile channels, such as building a website suitable for mobile devices and optimizing email pages for mobile devices.

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