Attention Sellers! YouTube Launches Short Video Beta In The US Next Month

TikTok’s competitor YouTube Shorts will launch a beta version in the United States next month, and the competition in the American short video track is becoming increasingly fierce!

Recently, YouTube Chief Product Officer Neal Mohan announced that it is preparing to launch the Beta version of its TikTok competitor Shorts in the United States starting in March to provide more opportunities for creators.

According to Neal Mohan, more and more people are opening their own channels on YouTube, but many people find that the threshold for creation is too high. Through Shorts, a short video tool, creators and artists can take snapshot videos using their mobile phones.

In September last year, Shorts was the first to launch a beta version in India. The number of Indian channels using the Shorts authoring tool has more than tripled since early December.

Previously, Yien.com has also reported that YouTube Shorts are very popular in India. During the early trial run, the daily views of Shorts reached 3.5 billion times!

In the coming weeks, the beta version of Shorts will expand to the United States, unlocking more tools and resources for creators and providing more opportunities for sellers in the U.S. market.

There is no doubt that short video content is very popular in 2020, which can also be seen from the sudden rise of TikTok. After witnessing the rapid development of TikTok, Instagram and YouTube were not to be outdone, and successively launched short video tools Reels and Shorts to catch up with the trend of short videos.

Independent website + social media is a sales method commonly used by many sellers. Consumers’ favor for short videos and social media platforms actively developing short video functions also provide sellers with new marketing options.

In addition, Neal Mohan also mentioned in the blog that YouTube is beta testing a new integrated shopping experience, which will be launched later this year.

Creators can tag products in their videos so viewers can purchase the products if they wish. As long as the product is in YouTube's catalog, creators can tag it and viewers can purchase the products. Currently, these products are limited to the beauty and electronics categories.

To sum up, the entry of YouTube Shorts into the US market is a new marketing opportunity for sellers, and YouTube is also continuing to develop shopping functions on the platform. Sellers can also pay more attention to the subsequent development of YouTube Shorts in the United States.

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