A Quick Look For Sellers: Advertising Statistics On Each Channel (2)

What is the development status of advertising in different channels? Let’s take a look at the following advertising statistics↓

google ads

As a search engine giant, Google’s strength is unquestionable. Statistics show that 90% of people using the Internet have seen Google ads; 63% of people may click on Google ads.

Among them, the average click-through rate (CTR) of search advertising is 3.17% and the average cost-per-click (CPC) is $2.69; while the CTR of display advertising is 0.46% and the CPC is $0.63.

display ads

Display advertising can be used to build brand awareness and increase sales. According to Zenith’s forecast, global Internet display advertising spending will reach US$177.6 billion by 2021.

A growing number of companies are using programmatic display advertising in the United States to reach internet users. eMarketer reports that U.S. companies are expected to spend $79.75 billion on programmatic digital display advertising by 2021, accounting for 86.5% of total digital ad spending.

It can be found that whether it is social media advertising, mobile advertising, video advertising mentioned in "Seller Quick Look: Advertising Statistics of Various Channels (1)", or the Google advertising, display advertising, etc. mentioned above, they all belong to online advertising. category.

It’s true that the marketing industry is becoming increasingly digital. According to a PubMatic report, digital ad spending surpassed traditional media spending in 2019.

However, traditional advertising has not been completely abandoned. According to data released by eMarketer in TechCrunch, by 2021, the market share of traditional advertising will still account for 38% of the total advertising budget.

Print Ads

Newspaper and magazine advertising are two important pillars of print advertising. By 2021, global advertising spending on print advertising is expected to reach 227.6 million people; global marketers’ spending on global print advertising is expected to reach US$44.173 billion.

billboard advertising

In the age of digital advertising, there are approximately 343,000 billboards in the United States, and 71% of people notice the message on the billboard.

According to a Nielsen report, approximately 50% of U.S. adults use Google or other search engines to find information after seeing billboard ads; 38% of U.S. adults visit Facebook after seeing billboards or other outdoor ads page or posted a message on Facebook.

In summary, there are many advertising channels, and sellers must place targeted ads based on their own products and audiences. Additionally, understanding the consumer buying cycle and timing your ads accordingly can significantly boost sales.