To Carry Out Podcast Marketing, Sellers Must First Understand This Information!

Data shows that 55% of Americans listened to podcasts in 2020, up from 51% in 2019, and 68 million Americans listen to podcasts every week, a 22% increase from last year. It can be found that the development of podcasts in 2020 is very significant, but for many sellers, podcasts are still a relatively unfamiliar marketing field.

ResumeLab’s digital writer and career expert Jen Pieniazek shares some information about podcast marketing, sellers, take notes!

What you need to start a podcast

With a basic microphone and free audio processing software like Audacity, you can start a podcast.

Podcasts will be hosted on platforms with free options, such as Anchor, Podbean, Spreaker, and Buzzsprout, and from the statistics provided by these platforms, sellers can understand how their podcast is progressing.

Basic information about podcast fans

45% of monthly podcast listeners have a household income of more than $75,000;

27% of American listeners have a 4-year college degree;

Listeners aged 12-34 accounted for 48%, 35-54 year olds accounted for 32%, and listeners aged 55 and above accounted for 20%.

Listeners’ podcast listening habits

When someone decides to listen to a podcast, they usually listen to an entire episode. Jason Cox, chief technology officer at Data Intelligence Group and host of "Jason's Show," said listeners typically listen to 80-90 percent of an episode regardless of its length. If they like it, they'll pay attention to it and keep listening.

The Marketing Potential of Podcasts

Data shows that 13 million American households are loyal listeners of business podcasts, and 52 million American households listen to business podcasts from time to time. From 2016 to 2019, branded content in podcast ads increased from 1.5% to 10.1%.

Spencer Shaw, who founded PodKick Media, claims that business podcasts "may be one of the most effective educational and marketing tools."

Ken Greene has gained new clients from across the country through his podcast in the financial field, which he says is one of the best things he has done in marketing.

The development of podcasts and their marketing potential are obvious to all, and it is for this reason that podcasts have been included in more sellers’ 2021 marketing plans in order to interact with more listeners and promote their products and services.

Sellers who want to join the group for communication are welcome to add the editor's WeChat account Ennews_, and we will bring you into the independent seller communication group!