Sold For $15,000 In 15 Minutes! This Is How DTC Brand Olipop Does Marketing…

How do successful brands market and attract traffic? The editor saw an interview in a foreign media today, let’s learn from the DTC brand Olipop!

Olipop is a beverage start-up brand in the United States. It has launched a series of probiotic sparkling drinks in flavors to support digestive health. Its slogan is "Health meets deliciousness".

(Olipop official website)

On overseas forums, positive feedback from buyers about Olipop abounds, such as:

The packaging looks very nice.

I've drank a whole box of it over the past month and it tastes amazing!

Myself and the whole office stopped drinking soda and started drinking Olipop instead…

I really like their drinks and the company seems pretty solid.

The editor learned from the interview that in the first year of business, Olipop mainly relied on the retail section and traditional partnerships to drive sales. It was not until the fall of 2019 that it launched its website, entered the D2C field, and launched it around February 2020. First Facebook ad.

Affected by the epidemic, many brands are in trouble. Olipop is also constantly testing to expand to marketing channels other than Facebook and Instagram, and has achieved more than tenfold sales growth in the past twelve months or so.

Among them, Steven Vigilante, Olipop’s growth marketing manager, regards SMS as one of the channels with the highest conversion rate. Olipop made some changes to the website last summer to emphasize their subscriptions and drive more subscriptions from a marketing perspective. In approx. A subscriber base was built over the course of a year. On the one hand, the role of SMS is to retain subscribers, and on the other hand, it is used for community building in marketing.

David Lester, co-founder of Olipop, said text is the most intimate form of connection and communication, so their team chose SMS as a way to deliver messages; the images they used were also less polished and more of a user-generated content style. .

Olipop launched the Blackberry Vanilla flavor in December last year. Driven by SMS, this flavor of the drink did about $15,000 in sales in the first 15 minutes and surpassed its lowest sales volume in two weeks. The amount of product sold throughout the year.

Talking about the next plan, Lester said that he is preparing to officially launch Olipop on Amazon to create an omni-channel shopping experience for consumers through D2C business, Amazon and retail partners.

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