Quick Look For Sellers: The Development Trend Of Influencer Marketing In 2021

Reaching young consumers is difficult to achieve through traditional media channels such as television, which makes digital channels, including influencer marketing, even more important to reach target groups.

According to a new prediction, the increasing spending power of Generation Z will have a greater impact on the content created by influencers. There is a growing need for marketers to build long-term relationships with influencers who can become effective brand advocates.

According to CreatorIQ, social media usage has surged due to the epidemic, and authentic, short-form content has become more popular among Generation Z. Brands can work with Gen Z influencers to learn more about the audiences they hope to attract.

Many young consumers aspire to become professional Internet celebrities. Research firm Morning Consult found in a survey that 86% of Generation Z and Millennials said they would post sponsored content to make money, and 54% would be willing to become influencers if given the opportunity.

Like many aspects of marketing, the world of influencer marketing is becoming increasingly data-driven, providing brands with additional measurement capabilities to assess ROI and other business outcomes.

Content-related e-commerce sales have become a key benchmark as platforms popular with influencers such as YouTube and Facebook provide marketers with tools to measure influencer efforts through data such as online ordering and payments.

CreatorIQ’s report also predicts that brands will support their influencers through paid media to expand their influence. By expanding into paid media, marketers can target lookalike audiences who may not be fans of the influencer but share similar psychographics and demographics. In this way, brands can prompt more people to take action, such as selling more products, getting more downloads, etc.

CreatorIQ also foresees the potential for customers to become effective influencers, and that the fusion of influencer marketing and customer experience can expand reach and increase long-term loyalty.

To sum up, in 2021, influencer marketing may usher in the following development trends: Generation Z will play a greater role in influencer marketing; social media influencers may develop into long-term brand ambassadors; customers’ influence will become increasingly important Enhancement etc.

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