Insomnia Is A Big Problem! Searches For Sleep Apps Increased By 104%

Affected by the epidemic, insomnia affects about 31% of the British population, and more and more British people are downloading sleep apps.

According to Uswitch, searches around sleep conditions such as "insomnia" or "difficulty falling asleep" have increased by 22% since March 2020, with searches peaking between 3 a.m. and 4 a.m.

Over the past 12 months, overall searches for sleep apps that allow users to track their sleeping patterns and sleep cycles have grown by 104%.

Apps that promote mindfulness and meditation are also popular with users looking for sleep guidance. For example, Sleepstation, a six-week online course, has seen a 136% increase in demand.

Meanwhile, demand for health apps like Headspace has increased by 26% since March 2020.

In addition to sleep apps and health apps, video conferencing and entertainment apps have also achieved record downloads due to the impact of the epidemic.

The pandemic has impacted not only the number of apps users download and use, but also how users search and find new apps.

According to the latest research from SensorTower, app search will account for 59% of global App Store downloads in 2020. This means that many consumers find these apps based on brand searches.

App recommendation is the second largest source of downloads for apps in 2020, accounting for 20%, followed by browsing (12%), both of which have decreased proportions compared with 2019.

Among them, search is particularly valuable for downloads of non-game apps, accounting for 70% of app installations last year, an increase of 7 percentage points from 2019, while recommendations and browsing accounted for 7% and 13% respectively.

Looking back at game applications, in 2020, application recommendations were the largest source of mobile game downloads, rising from 31% in 2019 to 38%; downloads brought by searches accounted for 35%, which has continued to decline for three consecutive years; and downloads brought by browsing Downloads accounted for 24%.

In summary, it can be found that mobile advertising and in-app advertising are providing services to game developers, while search functions perform better in non-game applications. Sellers who are interested in developing applications or have already developed applications can refer to this .