TikTok Insights: Parent Groups Increasingly Active On Platform

Since its launch, TikTok has attracted a large number of young users overseas. It is not an exaggeration to say that it is a world dominated by young people. Last year, data released by Statista showed that nearly 70% of American teenagers use TikTok at least once a month.

Because of this, TikTok has become an ideal marketing position for sellers whose main target audience is young people. However, according to insights shared by TikTok recently, relatively older users are becoming more and more active on TikTok, mainly on family-related topics.

According to TikTok, thousands of parents, teenagers and grandparents come to TikTok every day to share snippets of their daily lives. It can also be seen from the data shared by TikTok that older audiences are active on the topics and trends mentioned below:

#family–67 billion views

#familytime–8 billion views

#parenting–4 billion views

#momsoftiktok–44 billion views

#dad–25 billion views

#momlife–20 billion views

In the next three tags, many parents share tips, tricks and in-depth knowledge about raising babies, making this a key niche for entertainment and product recommendations.

Last month, results of a TikTok survey of parent users on the platform showed that these users were more likely to post information about products such as home appliances, snack products, businesses, cars, and groceries.

The activity of parent groups is not a recent development trend. Last year, under the influence of the epidemic, more parents joined TikTok, for example:

Mark Wahlberg’s daughter teaches other family members the TikTok dance;

Parents with young children use TikTok to create funny or cute videos of their babies;

Moms are using TikTok to share crafting or schooling tips for other families stuck at home…

It is worth noting that TikTok data shows that more than a quarter of TikTok users are mothers↓

In summary, it can be found that parents are more active on TikTok, and their marketing power cannot be ignored. Sellers can also pay attention to whether these contents are related to your niche products and use these trends to maximize their advertising effects.