Influencer Marketing: Five Tips For Sellers To Cooperate With Influencers

On social media platforms such as Instagram, Facebook and YouTube, sellers can work with individuals who have a following to promote products or services.

On average, $1 invested in influencer marketing brings in $6.50 in revenue. In addition, surveys show that 87% of people decide to purchase products influenced by Internet celebrities.

Because of this, 39% of marketers are considering increasing their budget for influencer marketing. Marketers who want to leverage the power of influencers to increase ROI and connect with their target audiences can consider the following tips:

1. Research influencers and plan your budget accordingly

Before dealing with influencers, sellers should first conduct research on them, such as their niche, audience statistics, social media analysis, etc.

These metrics, along with the number of followers the influencer has, will help you plan your campaign budget. Sellers also need to be aware that many influencers will choose a commission structure instead of charging a fee.

2. Find internet celebrities with consistent intrinsic values

Sellers want to look for influencers to work with who are associated with a certain niche or the nature of the product/service you want to promote.

Furthermore, sellers should also delve into the influencer’s profile and personal style to ensure they are consistent with the intrinsic value of the product/service.

3. Give full creative freedom

Influencers have a better understanding of their fans, the type of content they engage with, and the ongoing trends they can capitalize on, so sellers can give these influencers full creative freedom rather than dictate what they should upload.

4. Strive for better engagement

It may seem like an influencer with 55,000 followers is more influential than one with 15,000, but that’s not the case. A large number of followers doesn’t mean much if people don’t interact with the content.

In this case, the role of micro-influencers and nano-influencers comes to the fore, as their loyal fans will be more actively involved in promoting products/services.