Finally Caught Up! Twitter Is Testing New Shopping Features!

According to foreign media reports, Twitter, which has lagged behind Facebook, Instagram, TikTok and YouTube in e-commerce business, is finally planning to develop e-commerce shopping functions!

Twitter’s upcoming new “Twitter Card” format features a big blue “Shopping” button that links directly to the product transaction page, and product details can be embedded directly into the tweet↓

Social media consultant Matt Navarra keenly discovered Twitter’s testing activities and posted screenshots on Twitter comparing the pages before the test and during the test↓

The shopping button is more prominent than before, and information including product name, store name and product price can be integrated into the tweet itself.

When Twitter's competitors entered the e-commerce industry at a speed visible to the naked eye, Twitter finally couldn't sit still. In this trend of "bringing goods" sweeping across social platforms, content creators are gradually evolving into "commercial assets", and brands are also constantly expanding their scope of participation. Can they provide a method of quickly linking to products? vital to development.

But Twitter has innovations of its own, with Twitter's shopping feature dovetailing with its new "Super Follow" subscription plan. This program will provide subscribers with some member-exclusive content, including limited purchase opportunities and exclusive discounts on some products. Therefore, Twitter can not only earn advertising fees from brands through this feature, but also promote the "organic" innovation of e-commerce-specific tweets.

This may mean that the future shopping functions of social media platforms will be more related to subscription models and membership systems, and may be as common as street clothing stalls in the near future.

In addition to the new "Twitter Card", Twitter also mentioned in the speech that the company is currently developing some other e-commerce features to help the social media platform open up new possibilities in the e-commerce field. But in order to properly develop all the content offered so that its performance is up to standard, Twitter will not rush to announce new features under development.

Twitter also stated that many brands hope to interact with users through this social media platform. This broad market demand also makes Twitter full of confidence in the successful development of the product.

I believe that sellers will witness the birth of more shopping features on Twitter in the near future. Sellers who have not taken the lead on TikTok or Instagram should not miss Twitter easily!