TikTok Adds New Rival!

According to the techcrunch website, Netflix has officially launched the "Fast Laughs" funny short video channel similar to TikTok short videos on the iOS system in the United States on March 3, thereby competing with TikTok for user time.

In fact, Netflix has been testing this new feature in its mobile app since the second half of last year. During testing, "Fast Laughs" clips ranged in length from 15 to 45 seconds, but now Netflix says it won't limit the length of the videos.

Netflix's "Fast Laughs" channel will allow users to watch, comment on or share short video clips of movies or shows on social apps such as WhatsApp, Instagram, Snapchat or Twitter, as well as add the shows or movies in question to the Netflix app for viewing list, at the same time, users can also directly click the "Play" button to watch the program immediately.

When this feature is newly released, users can browse some Netflix original comedies on this channel, including the movie "Murder Mystery", the TV series "Big Mouth", the sitcom "The Crew", etc., and there will also be Kevin Hart Waiting for the comedian's performance clips.

It is worth noting that the "Fast Laughs" channel has been placed in a prominent position at the bottom of the Netflix App page. Users can click next to the "coming soon" label in the bottom navigation menu to enter. This setting not only reflects the new feature It achieved great success in the early testing phase, and also revealed the important strategic position of "Fast Laughs" for Netflix.

Netflix's "Fast Laughs" borrows TikTok's page format, including vertical screen display, vertical video streaming, and interactive buttons such as like and retweet placed on the right side of the screen.

Since the content of short videos may not be suitable for children, the "Fast Laughs" tab will not appear in the Netflix App's children's interface. Additionally, users can filter video content based on their age.

Netflix positions the feature as a discovery tool. "We wanted to provide members with a fun, fast and intuitive way to enjoy full-screen short videos and learn more about our content catalog," said Kim Ho, the company's product designer.

But even so, Netflix’s “Fast Laughs” actually caters to the current trend of more popular short videos, thus forming a competitive landscape with TikTok in terms of user time.