Generation Z Consumers Look For Shopping Inspiration From Social Media, Accounting For As High As 97%!

Recently, The Influencer Marketing Factory conducted a survey among more than 350 Generation Z and Millennials in the United States. The main survey results are as follows↓

A majority of Gen Z consumers (62%) say they will shop online more frequently post-pandemic than before.

38.05% of consumers prefer online shopping, 32.08% of consumers prefer in-store shopping (32.08%), and 29.56% of consumers prefer both shopping methods.

97% of Gen Z consumers regard social media as their main source of shopping inspiration. About 40% of consumers follow brands on social media, and 68% read at least three reviews before making their first purchase.

The most commonly purchased products by consumers on social media are clothing (41.15%), followed by beauty products (22.92%) and technology products (15.1%). In addition, consumers also purchase household products (11.46%) and food and beverages (8.85%) on social media.

According to respondents, there are many benefits to shopping on social media, such as interacting with brands, reading reviews and sharing products with friends.

Consumers are happy to shop on social media, and social media platforms have achieved significant growth as a result.

New data from App Annie finds that Pinterest downloads grew by 193 million in 2020, a 50% increase from 2019, as more consumers use Pinterest to discover products and shopping inspiration.

Pinterest is still going strong this year, adding 33 million downloads in the first two months of the year.

Pinterest is also continuing to promote the development of social commerce on the platform, such as by integrating shopping tags and enhancing its merchant tools to allow sellers to reach new customers.

Faced with the huge target audience on social media and the vigorous promotion of social e-commerce by social media platforms, sellers can also arrange their marketing strategies!

Shoppable stories and posts now make shopping online and building brand awareness easier than ever. The report also highlights that there are opportunities for brands and retailers to enter this space and win new customers.

Additionally, 90% of marketers have said that influencer marketing is effective, and 72% believe that the customers acquired through these campaigns are of higher quality.

Some data predict that the social e-commerce market will grow at a compound annual growth rate of 29.4%, and the global social e-commerce market will reach US$1,948.5 billion by 2026. Previously, eMarketer also predicted that total social e-commerce sales in the United States will increase by 34.8% in 2021, reaching US$36.09 billion.

The future development of social e-commerce is worth looking forward to. Sellers can also seize this opportunity and continue to exert efforts on social media in order to attract more customers.