A Quick Look For Sellers: Five Tips For Good SEO

During the epidemic, Internet usage around the world increased significantly. Mobile traffic grew by more than 50% between Q3 2019 and Q3 2020.

The influx of internet users means more ways for websites to generate revenue. However, the way people access the Internet and the time they spend on the Internet have changed a lot. Sellers should also pay attention when performing search engine optimization (SEO)!

1. Optimize for Featured Snippets

Google's featured snippets consist of a short piece of content that appears below the search bar when a user searches for something. The content in featured snippets can bring more traffic to the website and also make users feel the authority of the website.

To be featured in featured snippets, sellers need to write concise and concise content. Sellers can break up content and illustrate key points in short paragraphs.

2. Online video will continue to grow

During the epidemic, user demand for video content has been unprecedentedly high. For example, users watched 4 billion hours of "how-to" videos on YouTube in the past 12 months, and Netflix had 16 million sign-ups in the three months before lockdown.

Sellers can consider integrating videos into your content to engage users and increase their overall time on the site.

3. Improve your page experience performance

Google values ​​page experience, and a higher page performance score means the page is more user-friendly. In addition, Google also plans to launch page experience signals in May 2021.

To do this, you need to ensure that the pages you want to rank comply with Google’s best practice guidelines. Sellers can take measures such as optimizing mobile device experience and creating a safe browsing experience to improve the overall score of user experience.

4. Focus on semantics and search intent

Search engines have begun to pay attention to semantics and search intent, and sellers must also pay attention to the content placed on the website must provide value to users and must comply with search intent.

To understand search intent, sellers need to think about questions like “Why is this person searching?”, “What are they hoping to find on the site?” and “Will my site answer their query?” and create something tailored for the user. Customized content.

5. Content quality will remain king

Sellers must create high-quality content for users. If your website doesn’t have content that engages your audience, they won’t spend time on your site, which in turn will hurt your site’s ranking on Google.

When creating content, ensure that the content creator is professional in the field in which they are creating content and establish authority by adding relevant information about the topic. Among them, the credibility of the content must be guaranteed.

To sum up, sellers should always provide users with relevant and high-quality content, and focus on creating a good experience for users.