Twitch Live Broadcast Viewing Time Exceeded 2 Billion Hours In March, And "sleep Live Streaming" Suddenly Emerged

Twitch was founded in 2011 and was acquired by Amazon in 2014. It is a game live broadcast platform owned by Amazon. With the rise of live streaming in recent years, Twitch has also achieved rapid growth and taken on a new look.

Twitch live broadcast viewing time exceeded 2 billion hours in March, a year-on-year increase of 105%

The latest "State of Streaming" report released by Israeli company StreamElements and its analytics partner Rainmaker.gg shows that Twitch's total live viewing time reached 2.06 billion hours in March this year, an increase of 105% year-on-year, refreshing the platform's Record of viewing time in a single month.

And this “record” leaves its competitor Facebook Gaming far behind↓

Among the most popular game live broadcasts, Rockstar's crime simulation game "Grand Theft Auto V" has 181 million hours of live viewing, followed by Riot Games' "League of Legends" (143 million hours) and Epic Games' "Juggernaut" Fortnite (107 million hours).

In addition to the popularity of regular game live broadcasts mentioned above, another interesting finding is that sleep live broadcasts on the Twitch platform also experienced significant growth in March.

The rise of sleep live streaming and the sleep economy are in the ascendant

Data shows that Twitch users watched sleep live broadcasts for more than 2 million hours in March, and 1.5 million of those hours were dedicated to the same anchor – Ludwig Ahgren, a full-time anchor living in Los Angeles.

(On the left of the picture is Ludwig Ahgren)

However, in fact, the sleep live broadcast on the Twitch platform has formed a certain "scale", and the top ten sleep anchors are all professional gamers, enjoying the feeling of being watched by the audience for a long time↓

However, with the rise of sleep live broadcasts, can viewers who watch the anchors "sleeping soundly" themselves fall asleep smoothly?

ValuePenguin conducted a sleep survey of more than 1,000 Americans before World Sleep Day on March 19 this year. The results showed that 76% of Americans have suffered from "lack of sleep" in the past month, and "lack of sleep" "Money" is the main cause of insomnia, followed by family or relationship stress caused by the epidemic.

It is worth noting that even if there is no epidemic, the problem of insufficient sleep among American consumers will still exist. According to a 2019 survey, the average sleep duration of American users is only 6.52 hours, and 42% of them sleep less than 6 hours.

Looking back at home, a report released by the Chinese Sleep Research Society shows that the incidence of insomnia among Chinese adults is as high as 38.2%, and more than 300 million Chinese people suffer from sleep disorders. The market size of China's sleep industry will exceed 400 billion yuan by 2021. , will reach 1 trillion yuan by 2030, so the "sleep aid" industry still has huge market development space.

In the past, common sleep-aid products included blackout curtains, steam eye masks, sleep-aid pillows, special earplugs for sleeping, etc. There are also some "black technology" sleep-aid products on the market with unclear real effects. Interested sellers can choose according to their own situation. , choose a more suitable target market and category to enter.

In addition, the rise of sleep live streaming has also provided natural advertising and marketing scenarios for sellers to bring products. It would be a good choice to cooperate with "sleep anchors" on live broadcast platforms such as Twitch!