Attention Sellers! TikTok Will Push Personalized Ads To Users By Default

A few days ago, a pair of high-waisted leggings went viral on TikTok, and "tiktokleggings" became one of the most searched words on Amazon. The popularity of this product once again proves to the majority of sellers TikTok’s powerful ability to bring goods, and also makes more sellers turn their attention to TikTok.

According to foreign media reports, TikTok will make changes to its advertising settings in the near future. What impact will this have on users and sellers? Let’s take a look!

Many TikTok users reported on Twitter that they had received notifications from TikTok. The notification showed that starting from April 15, 2021, TikTok will serve ads to users based on the content they watch on the platform, rather than just displaying ads. Regular advertising.

It can also be found from the notification that although personalized ads will become the default setting, users can still decide whether they want to choose tailored ads based on data provided by TikTok's advertising partners.

From the discussions among netizens, we can see the attitude of TikTok users towards this adjustment of advertising settings↓

I wouldn't care too much if they tailored ads based on my TikTok activity, what I object to is tracking across other apps and activity.

I'm okay with personalized ads, but it's really frustrating to log into TikTok two weeks in a row and see the same videos.

Generation Z tends to appreciate personalized ads, and it is estimated that many people will click Allow…

Going back to the notifications themselves, personalized ads are ads delivered to users based on their TikTok data, which means sellers can use this data to target users they think will buy their products.

Previously, some sellers who tried to use TikTok to attract traffic reported that TikTok did have traffic, but the conversion effect was not that good. Will personalized advertising effectively increase the user's purchase probability…

However, considering the recent lawsuits and complaints that TikTok has faced in the United States and Europe due to user privacy issues, setting personalized advertising as the default option may be opposed by privacy experts and consumer rights advocates.

A TikTok spokesperson said in a statement: "TikTok is committed to respecting user privacy and building personalized experiences that enable meaningful connections between businesses and users. We will continue to be transparent about our data privacy practices and Help users understand their privacy choices in our Security Center."