New Owner Shoptago Announces Permanent Closure

Today, the new owner Shoptago released a notice on its official account, "Not continuing for the sake of the site group, the new owner Shoptago will permanently close the announcement."

Currently, when you click "Create Store" on the homepage of the new boss Shoptago's official website, the following page is displayed↓

It is reported that Shoptago was officially launched in 2019 to provide services for cross-border e-commerce sellers. It is a website building platform under the cross-border e-commerce website building service provider Lianya Network. It implements independent and rapid store opening for sellers of cross-border e-commerce vertical independent websites, and provides a website building platform with low threshold, fast access and high conversion. The new boss Shoptago links all links required for cross-border seller operations, such as marketing, logistics, ERP, etc.

Judging from the introduction on the official website of the new owner Shoptago, the number of independent stores on the platform exceeds 12,000, and 34 leading enterprises in Guangzhou and Shenzhen are platform users. In addition, the number of orders across the entire platform exceeded 150,000, and the platform’s GMV exceeded 73 million.

In the announcement released today, the new owner Shoptago stated that due to the continuous increase in the proportion of non-compliant users on the platform, the site group and non-compliant operations have seriously conflicted with the team's values. According to the resolution of the shareholders' meeting, the business operations of the new owner Shoptago's independent website building platform will be stopped with immediate effect.

The new owner Shoptago will permanently stop new user registration and services. For existing users, the new owner Shoptago has given the following solutions:

(1) Continue to remove users and their stores that violate the platform’s risk control rules;

(2) Users can apply to customer service for a monthly store rental refund, and they will refund the fees collected within 14 working days;

(3) Transfer vertical station users in the whitelist who have received notifications to the Ueeshop service system and continue to provide services.

The editor also learned from the announcement that the new owner Shoptago team will all return to Ueeshop’s service system, focusing on serving vertical independent website sellers, platform transformation sellers, and DTC independent website sellers of domestic brands going overseas.

This reminds me of XShoppy, another website building platform that just resumed registration at the beginning of this month. In November last year, it announced that it would no longer accept new seller registrations, shifted its strategic focus to back-end services and supply chain ecological capacity building, and closed more than 3,700 illegal stores during more than four months of rectification. .

As the new owner Shoptago mentioned in the announcement, the influx of non-compliant website sellers has seriously damaged the long-term value of the platform and also brought great operating risks. Sellers must always adhere to compliance operations and do not take risks for immediate benefits at the expense of long-term development.