The Number Of Installations Exceeded 1.2 Billion! Health App Demand Strong In 2020

Sensor Tower analyzed a variety of health apps, including home health, mental health, diet and nutrition, and noted in the report: “Mental health apps saw a spike in first-time installs early in the COVID-19 pandemic, followed by consumption The demand for these types of applications is also growing."

In April 2020, the number of installs of the world's top health apps exceeded 200 million for the first time, with global installs reaching 238 million that month. Based on the data from the first ten months, the installation volume of the world's top mobile health applications will exceed 1.2 billion in 2020.

Among them, the Europe, Middle East and Africa (EMEA) region has the highest number of installs, accounting for nearly 36% of the top app installs in the category. This is followed by the Asia Pacific (APAC) region, which accounts for approximately 35% of the top health app installs.

As can be seen from the figure above, in the second quarter of 2020, most global consumers are facing the menacing epidemic, and the number of health application installations exceeded 5 million. According to Sensor Tower forecasts, first-time installations are expected to far exceed 2 million each quarter in 2021.

Not only are health app installs up significantly, but consumers are also spending a lot on these apps.

According to a Sensor Tower report, consumers spent $1.1 billion on health apps in the decade leading up to 2020. North American users spend the most in this category with about 53%, followed by EMEA users at 30%.

In 2020, consumers’ monthly spending on health apps increased. Monthly spending has remained above $100 million since March.

Consumer spending on health apps could reach nearly $1.6 billion in 2021, up more than 15% from about $1.4 billion in 2019, the report said.

To sum up, the epidemic has had an indelible impact on people’s lives. In March this year, it was reported that a CEO committed suicide due to the sequelae of the new crown. Sellers can also pay more attention to consumers’ health needs.