To Reduce Its “carbon Footprint”, Pet DTC Brand Tailored Launches “Earth Month” Environmental Protection Measures

According to a news report from PR Newswire, Tailored®Pet, a DTC personalized dog food brand, recently launched a series of special environmentally friendly marketing activities to reduce its "carbon footprint" and celebrate the "Earth Month" environmental event that comes in April every year. These environmental initiatives include carbon-neutral shipping, recyclable packaging and special money-saving options including eco-friendly gifts.

April 22nd every year is Earth Day. Tailored® Pet is a direct-to-consumer personalized pet food company dedicated to helping pets live their healthiest, happiest lives by providing personalized nutritional formulas for each dog's unique needs. Each tailor-made recipe uses the highest quality ingredients designed by pet nutritionists and is veterinary-approved, shipped directly to consumers' homes for free at the frequency the pet owner chooses.

In terms of environmentally friendly transportation, Tailored is proud to announce that the brand's products can now offset 100% of the carbon emissions during product delivery, which means that the brand is currently investing in environmentally friendly projects that will help reduce carbon emissions. , making it the same carbon footprint as shipping the product.

To fulfill this commitment, Tailored has partnered with non-profit climate partnership Bluesource® to support proven urban and sustainable forestry projects in Pennsylvania and California.

"At Tailored, we're not only committed to providing pets with personalized nutrition for their best lives, we're also passionate about providing them with a healthier, happier planet," said Tailored CEO Steve Joyce.

Joyce went on to explain that unlike many other DTC pet food brands, its tailor-made, veterinary-approved recipes do not require refrigeration, so there is no need to use dry ice or insulated packaging that can be harmful to the environment to ensure freshness. And more importantly, dry dog ​​food will produce less waste such as food packaging because it will be packaged in large recyclable bags instead of individual cans or small bags.

Additionally, the brand continues its commitment to eliminating waste through a waste recycling partnership with TerraCycle. TerraCycle is a global recycling leader dedicated to finding ways to recycle materials that are often difficult to recycle.

Finally, in celebration of Earth Month, Tailored is also offering an exclusive limited-time promotion: first-time orderers can get 40% off their first three orders of personalized puppy recipes when they use code EARTH40 at checkout. In addition to the discount, new subscribers will receive two free eco-friendly gifts, a collapsible food bowl and a reusable tote bag. This limited time offer will be valid from April 12 to 13, 2021, while supplies last.

In addition to the above programs, Tailored will include a biodegradable food spoon made of 100% bamboo with every initial order, and all printed materials will be recycled paper.

Nowadays, consumers pay more and more attention to the social responsibility of brands. Sellers must also improve the social image of their stores and brands. They can integrate environmental protection into the selection of raw materials, production, transportation and recycling of products, while not forgetting to celebrate World Earth Month. Do a good job in brand marketing on such an environmentally-themed day to win the favor of more customers!