46% Of Snapchatters Plan To Buy Gifts To Celebrate Mother’s And Father’s Day

Recently, Snapchat shared some data about Mother’s Day (May 9) and Father’s Day (June 20) from platform users, including gift ideas, shopping methods, etc. Let’s take a look!

75% of Snapchatters plan to spend Mother’s Day and Father’s Day with their parents or extended family, and 81% say it’s especially important for them to be with their mom or dad this year.

As vaccination efforts progress, 53% of Snapchatters globally plan to celebrate with loved ones, rising to 67% in the United States. For those who don’t gather with family, buying gifts is another way nearly half (46%) of Snapchatters say thank you.

69% of global Snapchatters say they typically plan Mother’s Day and Father’s Day gifts and activities up to two weeks in advance, while a third spend less than a week planning.

When Snapchatters look for inspiration on how to celebrate Mother's Day or Father's Day, nearly 40% turn to their siblings or other family members for advice. If they still don't get inspiration, a quarter of the world's Snapchatters go straight to their parents, including a third in Australia, the United States and Canada.

Mobile devices are an important tool in the gift buying process. When planning a gift purchase, more than two-fifths of Snapchatters globally use their phones to research gifts, with this proportion reaching 50% in Australia and 49% in the UK and Mexico.

Additionally, Snapchatters in Saudi Arabia are most likely to share gifts they purchased/received for Mother’s Day and Father’s Day on Snapchat.

55% of global Snapchatters plan to provide parents with more traditional gifts such as jewelry, cards or flowers. Traditional gifts are particularly popular among Snapchatters in the UK (67%), the US (65%) and Norway (64%). Meanwhile, Snapchatters in India, Germany, Italy and Canada plan to give away their homemade gifts.

Last year, top words and phrases related to Mother’s Day and Father’s Day on the platform included “The best mom/dad,” “Thank you,” “Love you” and “In the world.” According to Snapchat statistics last year, there were 25 times more conversations mentioning "mom" and "Mother's Day" on Mother's Day 2020 than in the previous two weeks.

To sum up, for this year’s Mother’s Day and Father’s Day, consumers may invest more enthusiasm and money, and sellers can also pay more attention.