Consumers Pay Attention To Environmental Issues, Sellers Can Take These Four Major Measures!

A survey of 1,048 Americans conducted by online loan marketplace LendingTree in late March of this year showed that consumers’ concerns about environmental issues have only increased. The specific findings are as follows:

–55% of consumers are willing to spend extra money to buy environmentally friendly products. By age, younger consumers are willing to spend more money on green shopping; by gender, female consumers (61%) invest more in sustainability than men (49%).

–Nearly 40% of consumers will boycott companies that are not too keen on green environmental protection, and 18% of consumers have already taken action. Gen Z (58%) and Millennials (50%) have the strongest willingness to boycott, followed by Gen X (29%) and Baby Boomers (27%).

–More than a quarter (28%) of consumers say they are spending more on environmentally friendly products than ever before. Among Millennials, this share reaches 41%; among consumers with household incomes above $100,000 (40%).

–When looking for eco-friendly products, consumers are most concerned about food (50%), cleaning supplies (39%), clothing (33%) and water bottles/coffee mugs (33%). In addition, 34% of female consumers also prioritize environmentally friendly cosmetics.

–About one in seven Americans owns a credit card with rewards donated to nonprofits, such as those that protect the environment. Another 43% said they would consider applying for such a credit card.

–When applying for a new credit card, 62% of consumers are more likely to choose an issuer that is committed to combating climate change than one that does not prioritize environmental issues.

Consumers have always been concerned about environmental protection issues, and sellers must also attach great importance to this issue and take actions to respond to consumers' demands and build consumers' trust in the brand.

Transportation issues are a stumbling block on the road to sustainable development. In this regard, sellers can provide customers with different logistics and transportation solutions. For less urgent orders, sellers can provide slower logistics and transportation options and give discounts.

Sellers can also work with partners to offer customers flexible delivery options, such as “package pick-up locations,” “lockers,” etc., to reduce their carbon footprint by streamlining the last mile route.

Returns are also a headache for sellers. Not only that, many returned products go directly into landfills, which has a huge impact on the environment. Therefore, sellers can provide incentives to minimize returns.

In addition, sellers can disclose your ecological initiatives to consumers and build consumers' trust in the brand through transparent and open claims and communication.

To sum up, consumers will consider environmental protection issues when shopping, and sellers must not ignore them and incorporate sustainability measures into the supply chain as much as possible in future work.