Note To Sellers: Video Marketing Has These Ten Major Development Trends!

Research from Report Linker shows that the online learning market has experienced tremendous growth, with year-on-year growth of 36.3% in 2020, and this trend is expected to continue in 2021.

5. Online meetings continue to exist

In order to contain the virus, 70% of event planners have had to move their events online. Online events can not only save costs but also cover more people. Nearly 50% of event planners prefer to hold events online. This may Will become one of the video marketing trends in 2021.

6. Interactive AR content is popular

In 2021, face-to-face shopping experiences may continue to be limited, and AR and VR become good alternatives. Statista expects the AR and VR market to continue growing in the coming years, reaching $72.8 billion in 2024, up from $12 billion in 2020.

7. The rise of shopping videos

With the development of e-commerce, more and more brands are beginning to create a seamless shopping experience for consumers. Shoppable videos allow consumers to purchase products directly from video ads, and shoppable videos have surpassed display ads in engagement rates (especially click-through rates and conversion rates).

8. The growth of video advertising

In 2020, video ad spending in the United States reached $9.95 billion. This number is expected to grow 13% to $11.24 billion in 2021. Over the eight years from 2017 to 2024, U.S. brand spending on video advertising will grow 41.9%.

9. Considerable return on investment

A survey conducted by Wyzowl last year showed that 89% of video marketers believe that video can provide a significant return on investment. 80% said their video marketing efforts directly resulted in increased sales, and 83% said they received more leads.

10.85% of companies use video marketing

In 2020, 85% of businesses used video marketing in one or more ways, a 24-point increase from 61% in 2016. Not only that, but of the businesses that use video marketing, almost all (99%) say they plan to continue doing so.