Enter The E-commerce Market! Twitter Internal Testing "online Store" Function Module

Recently, the foreign social media platform Twitter announced that it will begin testing a new functional module called "Online Store" (Shop Module). The module will appear in a new dedicated space at the top of the profile and can help brands, businesses and other retailers showcase products to Twitter users directly on the business profile; at the same time, users can swipe between products and Seamless purchasing via the in-app browser.

However, Twitter stated that this feature is still in the testing phase and is only available to iOS users. Currently, only about 10 brands in the United States, including game retailer @GameStop and travel brand @ArdenCove, will be the first to try this feature. Brands cover lifestyle, traditional retail, gaming, media and entertainment, technology and telecommunications industries. It is understood that this feature is currently completely free.

Through testing, Twitter aims to better understand what products are suitable for sale on the platform. For example, Twitter needs to test the correlation between topics and products, such as whether sports fans will buy team apparel because of a trending topic on Twitter. These pilot companies in different fields will provide Twitter with more data information in vertical fields.

Twitter earlier this year mentioned plans to enter the e-commerce field. In February, it launched its Super Follow platform for creators.

"We plan to start exploring ways to better grow commerce on Twitter," Twitter executive Bruce Falck said during the event. "Many people interact with their favorite brands on Twitter and discuss their favorite products. In fact, many people use Twitter to interact with their favorite brands and discuss their favorite products. , some businesses are already looking for ways to use social media platforms to boost sales.”

Then, he added: "We saw this trend in our eyes and concluded that social commerce has great potential. With just a few clicks, Twitter users can easily purchase the latest products from the brands they follow. Wow, this is simply amazing. Bravo."

In fact, this is not Twitter’s first attempt to enter the e-commerce industry. Previous similar attempts ultimately failed. However, with the overall rise of e-commerce caused by the new crown epidemic, it may be time for Twitter to try again.