New Ideas For E-commerce Traffic-how To Do "social Commerce"?

"Social Commerce" is a relatively new concept. With the exploration and vigorous development of retailers and social media platforms, it will greatly affect consumers' consumption habits, and how individuals and businesses spend time and money. methods will undergo profound changes.

In social commerce, how to guide consumers from paid posts and influencer endorsements to browsing stores and consuming is the core issue. This topic will prompt e-commerce merchants to think about how to create more interactive promotional content.

However, exploring this topic does not mean completely overthrowing existing social media marketing methods. E-commerce can carry out social commerce operations based on existing ideas. For example, Lisa Hurst, vice president of Upshot, believes that the next step in live broadcast promotion is to bring goods live, providing viewers with a faster purchasing channel and supporting them to complete consumption behaviors while watching live broadcasts.

Industry analysts say that the following two points may be the core footholds of social commerce.

1. Develop a new positioning for the online store: The store not only has the function of displaying and selling items, it may also be a stage for live interaction. In an era where short videos and live broadcasts are prevalent, integrating live broadcasts into stores can increase in-store traffic and consumer engagement.

2. Satisfy consumers’ growing demands for shopping experience: Just two years ago, the idea of ​​applying streaming media technology to e-commerce sales was quite unfashionable. However, the stay-at-home policy after the outbreak of the COVID-19 epidemic has made consumers gradually accept and become accustomed to online reservations and online consumption. As people's consumption habits undergo major changes, the spring of e-commerce has also arrived.

Perhaps the biggest psychological adjustment e-commerce sellers need to make when jumping into the social commerce wave is to truly embrace their new role as content creators, rather than just a traditional store manager. Simple images suitable for traditional product pages cannot support the needs of new social commerce, such as interactive live broadcasts. Retailers including Walmart are already blurring the lines between retailers, marketers and content creators, a move that is sure to attract more e-commerce sellers to follow suit.