TikTok Shop U.S. Vacuum Cleaner Brand Homeika Has Sales Of Nearly $4 Million |

According to statistics from Euromonitor International, the global vacuum cleaner market sales will reach 147 million units in 2022, with North America having the highest sales volume at 42.16 million units. According to forecasts, the global vacuum cleaner market will reach 117 million units in 2027.

It can be seen from the data that Europe and the United States are the main countries for vacuum cleaner sales. Vacuum cleaner products in Europe and the United States started early, have high household penetration rates, and have become one of the necessary household appliances.

Compared with the Chinese market, sales in the US vacuum cleaner market have remained at a high level all year round. The most popular brands are Dyson and Shark. Product features such as ease of use, multi-function, high efficiency and small space requirements have become considerations for European and American consumers. .

Although offline retailers are still important sales channels, as user consumption habits change, live streaming e-commerce and social e-commerce have become the main battlefield for many emerging brands. Vacuum cleaner competition in Europe and the United States is fierce, and many brands have chosen low prices, high-quality services, and functional upgrades to attract consumers.

With Didagou data, you can view the daily lists, weekly lists, and monthly lists of Qiguo stores. Recently, a very popular vacuum cleaner brand – Homeika – was found on the list. The brand store sold 6,200 orders in October, with sales of US$640,000. The brand set up two stores in TikTokShop, and another store called HomeikaUS had sales of US$1 million in October.

HomeikaUS ranked third in the sales rankings in the past week, with sales of 8,100 units and sales of US$8.1 million. The total sales of the two stores exceeded 30,000 units, with total sales of nearly US$4 million. Among them, there are 70 experts associated with the two stores and more than 100 videos of delivering goods.

Image source: didadog.com, click on the image to experience the mini program version

Homeika is an innovative company providing vacuum cleaning services to consumers around the world. As a global brand and leader in the vacuum cleaner industry, Homeika's core focus is to create high-quality high-tech products for consumers around the world. Homeika is committed to continuously creating valuable healthy and consumer-friendly products.

Homeika's best-selling vacuum cleaner has an LED display to obtain real-time performance information of the cordless vacuum cleaner, including real-time readings of running time, floor brush operation status, and power mode. Provides powerful 20Kpa suction power in maximum mode to capture pet hair, cat litter, dirt and other debris, whether on carpets or floors.

Equipped with a 7-layer sealed filtration system, it can capture 99.99% to 0.1um of fine particles and provide powerful centrifugal force to effectively separate dirt, ultimately outputting pure air and a light fragrance. Removable high-performance battery provides up to 30 minutes of non-stop runtime.

In addition to its powerful cleaning functions, the brand provides 7*24-hour customer service and lifetime 100% satisfactory after-sales service for its cordless vacuum cleaners. Users can get a cost-effective vacuum cleaner product for less than $100, which is one of the keys to the success of this product.

Compared with Dsyon, a popular brand on the market, the price of Dsyon vacuum cleaners ranges from 284 to 626 US dollars. Homeika's vacuum cleaner only costs 98.99 US dollars on TikTokShop and 109.9 US dollars on Amazon. Users call it a substitute product for the Dsyon brand.

In addition to the popularity of vacuum cleaners, the small vacuum cleaner launched a long time ago to clean pet hair is also very popular. Even if it is priced at 98.99 US dollars, it has more than 4,000 orders. It has received many likes from netizens on TikTok. In the brand There are many user recommendations within the tag.

The brand has launched two products in total, both of which have many consumers on TikTok. The few but refined products highlight the brand’s professionalism and are easy to gain the trust of users.

Image source: didadog.com, click on the image to experience the mini program version

Homeika has also used influencers to bring goods in recent months, quickly gaining exposure on the TikTok platform. The brand-related tags #homeika and #homeikaofficial have received 38 million views and 35 million views respectively. In the past two months, many consumers Share your experience using the product and purchase links within the tag.

When the brand launches a new vacuum cleaner, it selects a large number of experts to promote it, letting users know that they can choose a lower-priced vacuum cleaner, which solves the problem of "high-priced vacuum cleaners". In the tag, there are quite a few million-played videos.