The Portable Projector Has Been Played Tens Of Millions Of Times On TikTok. Is It Possible For Sellers To Enter The Market And Achieve Huge Sales?

The 5-second video, which only shows the projection effect, has been viewed 10 million times and received nearly 500,000 likes.

This video was released on September 16 by the blogger @portaflixx_projectors. On that day, the blogger’s first video about the new product was viewed 369,500 times. Immediately afterwards, the second video released that day was at the beginning of the article. The video mentioned quickly reached one million views, and has now accumulated tens of millions of views.

@portaflixx_projectors is a TikTok blogger who focuses on promoting projectors. He has currently received 61,100 followers and 857,000 likes.

Originally, the blogger was promoting another small projector, but judging from the video’s views of several thousand, it didn’t seem to be very popular. It was not until this new projector came online that these sluggish records were refreshed, and many videos about the product began to be viewed over 10,000 times.

After observing around, the videos recently released by bloggers basically focus on the use of this portable projector in daily life scenes, as a new choice for gift giving, etc., or interacting with netizens' comments through videos.

On September 17, the second video with over one million views was born, and a week later, on September 27, another video reached 2.3 million views.

The compact size, simple appearance and high-definition projection effect have aroused widespread interest and desire to buy among netizens. In the comment areas of these popular videos, you can see that many people are inquiring about the price and purchase links, and some people think that they need it when traveling.

Currently, bloggers have pinned these three videos with over a million views, trying to reach a larger audience through videos with better views and interaction data, and attract the attention of those who have not purchased the product yet. Arouse their desire to buy and enter the website to place an order.

Jump to the official website through the link. The overall page design is very simple and elegant, with a professional feel all over the screen. The price is set at US$159.99 after discount.

130-inch display, native 1280x720P resolution, 180° angle adjustment, easy portability, manual focus and automatic keystone correction functions, etc. For users who want to pursue audio-visual enjoyment in different scenes, this compact but yet Powerful projectors are undoubtedly eye-catching.

The website has beautiful product pictures, detailed product descriptions, advantages compared with other products, answers to frequently asked questions, free shipping and 90-day trial product services, and rolling user reviews. Every part of the website is increasing the target audience. Confidence in products stimulates their impulse to consume.

In order to increase the possibility of transaction conversion, each module has a "SHOPNOW" button after the introduction to facilitate users to quickly jump to the product page for purchase. I have to say that this seller’s exquisite design of the website is worthy of careful consideration.

With the continuous advancement of technology, projectors have now significantly improved in terms of image quality and performance. For some users with a limited budget, this may also be a more economical choice. Mini portable projectors are small and easy to carry, and are more flexible than TVs. They can adapt to viewing needs in different environments such as small parties, outdoor activities, and home viewing, so they are more popular and recognized by people.

On TikTok, the projector hashtag #projector has 1.7 billion views, while the mini projector #miniprojector also has more than 200 million views.

As more and more people choose to use projectors as daily viewing tools, the market demand for projectors will continue to rise in the future. According to data from RUNTO, global projector market shipments will reach 17.83 million units in 2022, a year-on-year increase of 15.2%; in the first half of 2023, global projector market shipments will reach 8.98 million units, a year-on-year increase of 7.1% ; It is predicted that by 2024, global projector shipments will exceed 20 million units for the first time.

On the 1688, there are also many options for this type of projector. For example, you can find the same portable projector mentioned above for 330 yuan.

In overseas markets, especially in Europe and the United States, a large number of users are interested in smart projectors. Chinese sellers still have an advantage if they choose to sell such high-quality, low-price, and cost-effective smart projectors.

Based on the purchase craze caused by projectors on TikTok, sellers may wish to consider this type of product and try to share creative projection effects, stylish appearance and functional highlights, show usage effects in different scenarios, and unbox product content through videos. to stimulate users’ purchasing interest.