What’s So Special About A Lip Balm That’s GMV Exceeded One Million US Dollars In A Single Week?

The sales volume suddenly topped the list of single-week stores in the United States, surpassing the long-standing Unbrush Detangling Hair Brush and Mouthwash Cocomint Pulling Oil. What is this maracujajuicylipbalm lip balm for?

According to the data monitoring of Super Store Zushu platform, the brand of this lip balm is Tarte, which is an American cosmetics brand founded in 1999. With North America as the market center, the sales volume of a single product in the past week was 6.28 million units, with sales of up to 850,000 US dollars. 7 There were 50 related live broadcasts and 82 short videos in a day. Sales were concentrated on Saturdays and Sundays, and the growth rate within seven days was very rapid.

What is the explosive potential of this product? Let’s analyze it from three aspects: TikTokShop data, TikTok popularity, and analysis of similar products.

TikTokShop data dismantling:

Short-term popularity cannot be achieved without the blessing of short videos

The single product of maracujajuicylipbalm lip balm is priced at US$16.8. This price is coupled with the "2.7g specification", which is far lower than the price of the same product on Amazon. It is truly an "affordable fighter".

Looking at its overall performance in the TikTok store, we found that since the products were put on the shelves on October 3, the total sales volume was 67,400. In other words, this wave of sales was completed in the past seven days.

According to the tracking of advertising materials associated with products on several supermarket platforms, it was found that maracujajuicylipbalm lip balm only started to promote short video marketing at the end of October and early November. Most of the views of a single video were 1 million times, and the highest video was posted by a celebrity. Posted by @Almabakherad, it has been played 3.8 million times and has a GMV of US$250,000.

In terms of live streaming, maracujajuicylipbalm lip balm has found a number of tail experts to carry out live streaming. Most of the fans of the experts are concentrated in 1~20,000, but they will also find a few middle-level experts with a fan base of about 500,000.

Since the opening of small stores in the US area this year, more and more "Little Yang Brothers" will appear in the blue ocean market of TikTok in the US area. Planning in advance before the peak of overseas live broadcast sales is currently in the US area. Market merchants focus on matters.

TikTok popularity analysis:

Autumn and winter lip balm comes with its own traffic, and sellers need to dismantle the structure of popular products

The United States is currently in the season change from autumn to winter, and the climate is relatively dry. The problem of chapped lips caused by this can be seen everywhere. The demand for lip balm has exploded in a short period of time. Maracuja lip balm takes advantage of this opportunity to make the list. Seasonal product selection is an important guide to hot products.

According to the data monitoring of Chaodian Zuoshu platform, lip care hashtags such as #lipglossbusiness and #lip have shown an upward trend in the past seven days, and the traffic trend is relatively optimistic. Many videos of related categories will carry this label.

[Super Stores – Tag List] can help TikTok sellers and TikTok creators quickly find the most popular music and topic tags, so that they can clearly understand the popularity trend of the content and win the latest hot spots in one fell swoop!

The traffic of tags actually reflects the potential conditions for hits. When a series of products or a series of videos becomes popular, we need to dismantle its composition structure, such as fixed BGM, fixed opening, fixed content frame, fixed The transitions and shooting styles, after the first pushing factors are dismantled, and the imitated innovations may evolve into new hot items, such as "Foshan Electric Welding" and "Subject Three" that have recently become popular on Douyin in China. That's a good example.

Just like this popular lip balm, even if the category it belongs to is mediocre, when you break down its seasonal advantages, video tags, talent types, talent levels, short video content and other elements, you will find that It’s not difficult to reproduce. Many new power brands that have settled in rely on content marketing to drive brand traffic. Expert recommendations and content site traffic are the first steps to copy popular products.

But there is a major premise: you need to use professional third-party data intelligence tools to obtain information gaps in advance and enter the game quickly, because once a "hot product" starts to become popular, it means that it has begun to decline.

Analysis of the pair:

Mid-price range has great potential,

Through the [Super Stores – Product Search] function, we searched for related products with the word "lip" and found that the pricing of maracujajuicylipbalm is relatively mid-range. The highest price of the same type of product is 25 US dollars, the cheapest one is around 10 US dollars, and the sales volume is higher. The products are concentrated in the mid-to-low price range, and the commission rate of 15% is at a common level in the market, which is not much different from similar products.

Tarte, the brand of this hot-selling contestant, has a certain market reputation and user recognition. On this basis, taking the cost-effective route is an effective way for many established merchants to quickly open up the short video market in recent years.

That’s it for the dismantling of this issue’s hot products. If you want to know more about the strategies for creating hot products, you can subscribe to the #Explosive Products Analysis column to keep abreast of the latest TikTok tactics. There are many supermarkets to help you get orders faster!