Single-day Sales Exceeded 2 Million! Yoga Clothes "wildly Broke Out" On TikTok, With More Than 30 Million Exposures!

TikTok hashtag #legging (yoga pants) has more than 1.2 billion exposures, triggering a TikTok sales frenzy! The corresponding brands also took this opportunity to ride the wind and waves and get out of the circle wildly.

The European and American women's sportswear industry is prosperous and highly competitive, and women tend to choose comfortable and fashionable sportswear in their daily wear. At the same time, European and American women's sportswear brands are also developing rapidly and gradually forming their own characteristics and advantages. The most eye-catching brand is OQQ.

OQQ leads the trend of women's sportswear

OQQ has performed well in the US market. Its excellent product quality and innovative design concepts make it unique in the field of women's sportswear.

According to the FastMoss store function, the store OQQ has a total historical sales volume of 246,600, a total historical sales volume of approximately $8.4735 million, and is associated with 11,300 TikTok experts, 1,862 TikTok live broadcasts, and 7,236 TikTok videos.

(Image source: FastMoss)

OQQ is an emerging women's health and fashion brand whose product series combines fashion, functionality and practicality. The brand's design philosophy focuses on simplicity and minimalism, and is committed to creating practical, high-quality, and sustainable fashion items. Among them, OQQ's seamless clothing series is made of high-quality fabrics and seamless stitching technology, providing fashion lovers with greater flexibility and comfort. The seamless design not only improves wearing comfort, but also better protects sportswear and avoids sports injuries caused by friction, wear and other reasons. OQQ is committed to manufacturing high-quality, sustainable products to meet customers' needs for the best sports experience and fashion style.

(Source: OQQ)

Before establishing the brand, OQQ had been deeply involved in the European and American fashion industry for 10 years, during which time it accumulated rich experience and capabilities. They have independent design, development and production capabilities, which gives them an advantage in market competition. OQQ has accumulated a large number of fans on the Amazon platform, has rich experience, and has established a complete system from product research and development to production and sales.

From Amazon to TikTok, OQQ uses short videos to promote products and invites a large number of experts to promote product marketing to increase product sales and brand exposure. FastMoss data shows that the total number of views of the nearly 30 TikTok videos released by OQQ reached 1.6742 million, with an average number of views of 55,800, and the exposure of the TikTok brand tag #oqqsports exceeded 30 million.

(Image source: TikTok)

Among them, TikTok expert Jerisa Rene released a popular video on October 31, 2023. She showed the modifying effect of OQQ tops on various figures, including obese figures. She emphasized the high level of comfort of the top, stating that she would not feel any discomfort while wearing it. Additionally, she mentioned that the top is available in three colors and highly recommended it for everyone to buy. The video quickly became popular on TikTok, with 17.4963 million views, 490,000 likes and 4,484 user shares.

(Image source: FastMoss)

OQQ achieves significant sales growth on TikTok

With the help of short video promotion and marketing by inviting experts to promote goods, OQQ has achieved significant growth in sales in the past three months. According to the data on the FastMoss store details page, we can see that three key growth points appeared on September 12, October 10 and October 30 respectively. November 13 was OQQ’s highest sales day on TikTok, with a total of 17,300 products sold in a single day, with sales of approximately US$318,400.

(Image source: FastMoss)

On the FastMoss store details page, we can find that OQQ has 131 products on the shelves, covering 3 categories. Among them, there are 59 products in the women's clothing & underwear category, 69 products in the sports & outdoor category, and 3 products in the fashion accessories category. The number of products on sale reached 122, showing OQQ’s strong sales momentum and diversified product lines.

(Image source: FastMoss)

According to FastMoss data, the sales champion of TikTok store OQQ is a women’s tight top priced at US$35.09. So far, the total sales of this product are 79,300, with total sales of approximately 2.6835 million, and a total of 3,604 associated experts. , with a total of 734 associated live broadcasts and a total of 1,265 associated videos.

(Image source: FastMoss)

Conclusion

After TikTokShop opened in the United States, it showed amazing growth momentum. Like OQQ, many brand sellers who have a certain fan base on Amazon or independent websites have now chosen to join TikTok stores and use it as a new sales channel for market layout. In a short period of time, these sellers have achieved leading positions on the FastMoss store list.

TikTok has successfully helped OQQ increase product sales and brand exposure. Among them, TikTok expert Jerisa Rene’s popular video has promoted the brand’s further development in the market and successfully attracted a large number of new users to try its products, paving the way for the future development of the brand. Brings a broader perspective.