Earning Over A Million Dollars With Just An Investment Of $500 Is Something A College Graduate Can Do.

At first glance, these clothes are not much different from the letter-printed clothes on the market, but they can make a newly graduated college student earn more than one million US dollars. Doesn’t it sound amazing?

Sophie is a recent college graduate and the founder of See The Way I See, a mental health-focused clothing brand. She discovered her talent for art at the age of ten, but has suffered from severe anxiety and chronic migraines since high school, and has been using art to cope with her mental health issues ever since.

More than six years ago, Sophie started the Instagram account See The Way I See, where she uses her own unique perspective to share the art of sticker design. Over time, Sophie's art gained a lot of followers, which also gave She later provided the inspiration for founding a clothing company.

In 2020, Sophie spent $500 to establish See The Way I See. The original intention of the business was simple. Sophie tried to normalize mental health and raise people's awareness of this issue, so that anyone struggling with mental health can be inspired by an inspiring brand story. Perhaps because Sophie is an artist herself, the brand logo of See The Way I See is also very artistic, as if it wants to see through your heart through the eyes.

The biggest feature of her clothing is that it has positive and optimistic inspirational text printed on the front and sleeves of the clothes. Sophie is committed to using these slogans to help people deal with any mental health challenges they face.

For example, there is a sweatshirt that says "Anxiety" on the front and "This will pass" on the sleeves, as well as "I'm cool but I cry a lot" and "Listen to your heart and take a break" to express support. and words of encouragement.

Initially, the company was born in Sophie's parents' basement. As the company flourished, she transformed her parents' two-car garage into a mini warehouse. In just 8 months after its establishment, she completed 30,000 orders. Once Sales hit $260,000 in just 24 hours, and demand was so overwhelming that she expanded her inventory and moved to a larger warehouse.

In less than a year, the brand's sales reached nearly $1 million. Currently, the brand is headquartered in Trumbull, Connecticut, and has 2-5 employees, including her parents and brother who help pack orders.

Sophie has also recorded this entrepreneurial journey on platforms such as Instagram, YouTube and TikTok. Many followers have witnessed her growth along the way. Sophie knows how to take advantage of social media and publish content on social media. See The Way I See continuously attracts free traffic and converts sales from it.

On YouTube, Sophie mainly outputs content in the form of real people sharing entrepreneurial stories. Each video can receive tens of thousands to hundreds of thousands of views. There are also many positive comments from netizens under the video. The account has already attracted 64.4k followers.

Currently, See The Way I See has 509,000 followers on TikTok and 7.9 million likes.

The account mainly focuses on sharing entrepreneurial stories, product launches, product packaging and other content, with views ranging from tens of thousands to millions.

On this platform, See The Way I See has accumulated a large number of loyal fans, and the brand hashtag #seethewayisee has also been viewed 46.3 million times.

In addition, spontaneous recommendations from celebrities have earned See The Way I See enough traffic and eyeballs.

The American social media star @charlidamelio, who has over 100 million followers on TikTok, wore clothes from See The Way I See, which made Sophie even more excited.

“I put out almost no ads and relied entirely on the influence of the content to attract users,” Sophie said. Establishing connections with users through content also makes See The Way I See's user base extremely sticky.

Here, what people buy is no longer a simple commodity, but a positive attitude towards life. You must know that the topic of mental health is extremely easy to resonate with. In other words, consumers are paying for the emotional value. , which is why a seemingly simple product can be recognized by so many people.

Currently, See The Way I See's official website provides global delivery, mainly selling sweatshirts, T-shirts, shorts, etc., with prices ranging from US$30 to US$85, and free shipping for purchases over US$200. A considerable number of the clothes have been sold out.

It must be mentioned that See The Way I See takes into account that people of all shapes and sizes will be affected by mental illness. Therefore, the clothing sizes launched are also very inclusive, covering from XXS to 6XL, and later, also launched With the addition of children's size clothing, the road suddenly became wider.

You can see the high praise of its clothing from users on the website.

In addition, there are a variety of rings, bracelets, necklaces, keychains, etc., as well as a variety of stickers priced at $4. The navigation bar is clearly divided, so consumers can quickly find the products they want.

See The Way I See even launched a mobile phone case in collaboration with Casetify, a well-known fashion lifestyle brand specializing in mobile phone cases and other technology accessories, further increasing brand awareness and influence.

In addition, the brand is also committed to giving back to multiple organizations, including NAMI, AMF Migraine Foundation, etc. This move is consistent with the brand concept that See The Way I See has always conveyed and the personality of its founder, and also for The brand has won a lot of goodwill.

The inspirational story about her own growth told by Sophie on her official website is also an important factor that resonates with users. Products are important, but a good brand story is also crucial to brand building. Through brand stories, brands can not only impress consumers more deeply, but also give soul to their products. Therefore, See The Way I See, which is labeled with emotions, has a group of people rushing to pay for it, whether it is selling clothes, stickers or mobile phone cases.

It is true that the competition in the clothing industry is very fierce, and the task of running a clothing brand well is also very arduous, but smart marketing methods can establish a trust relationship between the brand and users, and this trust can also lay the foundation for the formation of brand reputation. Base.

According to similarweb data, it can be seen that the traffic of the See The Way I See website basically comes from direct access traffic, social media and natural search traffic. It is obvious that See The Way I See has gained popularity among consumer groups. Among them, social media accounts for the highest proportion of traffic, which also illustrates the success of See The Way I See's social media marketing strategy.

Through social media platforms like TikTok and YouTube, and connected communities of people with similar experiences, See The Way I See builds a truly unique emotional connection with its users. Unlike other brands that need to spend money to build brand reputation, See The Way I See has successfully linked users with content only through the power of social media. Therefore, do not ignore the value that the content itself can bring.

This year, Sophie was invited to participate in the TV show "Shark Tank" to seek an investment of US$2.5 million. In the show, Sophie said that the sales of the brand reached 900,000 in the first year of its establishment, and the sales in 2021 will be 640,000 US dollars. As of the time of the show, the company's total sales have exceeded 2.3 million US dollars. A little girl who has just stepped out of school has already crushed a large number of her peers.

Although the final investor believed that See The Way I See had done well enough and did not receive investment, this program undoubtedly attracted a wave of fans for the brand, whether it was website traffic, product sales or brand reputation, See The Way I See have all achieved new breakthroughs.

In fact, this kind of letter-printed clothing that is both simple and yet stylish has become popular for a long time. In the minds of consumers, letter printing on clothing is no longer just a decoration, but more to convey a certain kind of spirit and attitude, so consumers on the market have a great demand for this kind of clothing with simple letter printing elements.

In addition, people's awareness of mental health problems in modern society is gradually increasing. Various stressors in life may have a negative impact on people's mental health, causing anxiety and depression. Therefore, the topic of mental health has also gained global attention. Widespread concern. This is also an important reason why the psychological motivational words on See The Way I See's clothes are so popular among consumers.

A good brand story is also very important. You must know that the emotional resonance generated by the in-depth combination of the product and the story is very helpful to increase product sales. After all, most consumers are now willing to pay for stories. In addition, the founder's own inspirational personality and full use of social traffic are also the secrets for See The Way I See to become popular at low cost in the fiercely competitive clothing track.