New Farmers Using Social Media Platforms To Make A Living

A tranquil rural life is what many urbanites yearn for. In the bustling city, people are chasing endless desires. Behind the seemingly prosperous city are countless physically and mentally exhausted bodies and empty and lonely souls.

In the eyes of modern people who are burdened with increasing work and life pressure, pastoral rural life is so peaceful and beautiful. Away from the hustle and bustle of the city, letting go of the complicated world, the beauty of peace and distance is so longing for you.

The same is true overseas. It has accumulated 15.7 billion plays under the farming tag alone. Perhaps, the slow-paced pastoral life is the pure land in the heart of every urbanite.

The topic #Farmlife, in which overseas farmers record every detail of their lives, has received nearly 30 billion views.

For most urbanites, pastoral life may just be "poetry and distance" that is out of reach. Refreshing videos of pastoral life on TikTok or other social media platforms may soothe their homeless souls.

Many savvy overseas farmers have noticed TikTok viewers' preference and love for pastoral rural life content, and have taken photos and recorded every detail of their farm life, using overseas TikTok to promote their own farm products.

This smiling Asian girl, Jessica, lives a life that is envied by countless people. Jessica, who once worked as a full-time accountant, was tired of the boring and highly competitive workplace. A simple, self-sufficient pastoral farm life is what she longs for in her heart. The brave Jessica chose to follow her inner voice, quit her job in Boston, and started a new life with her husband and two children.

The pastoral life that many people dream of is as beautiful as it is difficult. Hard work did not bring enough income to sustain life. In the beginning, the meager income from the sales of self-produced agricultural products was not enough to support the family. Jessica also worked a part-time job as an accountant. Jessica's husband did not quit as a caregiver. full time job.

Running a farm may be more difficult than working in the city. Vibrant scenes, shiny, fresh and juicy fruits and vegetables do not just bring about a better life, they also have to find ways to sell them at a good price. The farm needs to be balanced and profitable, and the family needs enough food. Income sustains life.

Fortunately, Jessica began to use TikTok to record the ordinary and simple farm life on her farm, attracting countless viewers with pastoral dreams. Her TK account has accumulated 380,000 fans and more than 6 million likes.

And this has brought a steady stream of business to her small farm. What’s even more interesting is that Jessica’s farm business model has diversified monetization channels. In addition to selling the farm’s produce, Jessica found additional sources of income.

Consumers can rent hens and cages on their farms and harvest the eggs they lay during the six-month rental period. While consumers harvest the eggs produced by the hens during the lease period, they can also experience the joy of raising chickens.

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Even the feed bags for farm animals are made into handbags by Jessica and sold to consumers who support environmental protection and identify with sustainable lifestyles.

Interestingly, new farmers like Jessica are not alone. More and more overseas farmers are beginning to embrace social media content marketing and digital marketing, building a business model that is completely different from traditional farms.

Tania, a girl from the United States, chose to settle in the UK and build a small organic garden farm on the Isle of Man after she was tired of the nine-to-five workplace and urban life. In this humble farm, Tania grows a variety of plants, from tomatoes and raspberries to flowers, without using any pesticides, fertilizers, herbicides or other substances during the planting process. The plants she grows and the honey produced by her bees are used to make handmade skin care products and soaps.

On her YouTube account, Tania shares her tips for growing herbs, vegetables, and fruits, as well as making soaps and natural beauty products. These poetic pastoral life videos and very practical gardening and handicraft skills have brought nearly 200,000 fans and multiple million-level hits to his account.

Like Jessica, Tania knows that her family has fields and a farm, so she can produce videos that show the quiet and poetic pastoral country life, and can also gain a steady stream of traffic, viewers and fans on social media and content platforms.

This series of videos created a clear image of an organic farmer, bringing massive traffic and a loyal following of fans who love sustainable lifestyles and support environmental protection. Based on her account personality and fan base, Tania designed three monetization channels for her farm business.

1. Sell soaps and skin care products that are deeply processed from grown vegetables, herbs and flowers through independent websites

If we only sell agricultural products, the timeliness of agricultural products during picking, harvesting and transportation determines that product sales can only cover a small area and market. The soaps and skin care products produced through deep processing have higher added value and can also be sold through independent stations to cover the global market.

2. Knowledge realization

Tania's independent website also sells digital products, including soap making online courses, healthy living, beauty and skin care e-books, and various garden management and gardening skills e-books. The marginal cost of digital products is almost zero. There is only one tutorial recording or e-book writing cost, and there are no fulfillment and delivery costs.

3. Insert advertisements to bring goods and monetize traffic

Tania's social media content creates a full character for her who loves environmental protection and adheres to a sustainable lifestyle. Such a strong IP and positive personality characteristics make it easier to win the trust of fans. In addition, Tania's content is relatively vertical, and the fans and traffic she attracts are very accurate, making it very valuable to farm and gardening equipment sellers.

In many of Tania's videos, you will find product placements for manufacturers of farm and garden equipment, ranging from planting tools, greenhouse equipment, to flower and vegetable seeds. Show the audience the process of growing your own garden, introduce the products sold by partners, and guide the audience to click on the link in the comment area to purchase.

In the eyes of many people, agriculture is an industry with very meager income and hard work, and hard work can only earn a meager income. So, new farmers who embrace digital marketing and reconstruct business models allow us to see the poetic and pastoral rural life, and at the same time, they can also reap benefits commensurate with their hard work.