Tushbaby Successfully Used Social E-commerce Marketing Model During TikTok Black Friday-Tiktokhere

Tushbaby Successfully Used Social E-commerce Marketing Model During TikTok Black Friday

biang • 2023-11-28 pm4:07 • TikTok Trends • 65 views

Tushbaby is a maternal and infant brand founded by three young women. It successfully used social media and the "social + e-commerce" marketing model during this year's Black Friday, becoming the first maternal and infant brand to appear in the Top 10 of TikTok Shop's GMV list. supplies store. The brand is favored by many consumers for its novel and practical hip belt product design. According to data analysis, sales during Black Friday reached US$2 million and orders reached nearly 30,000, making it a much-watched brand in the e-commerce circle.

The maternal and infant brand Tushbaby successfully used the social e-commerce marketing model to achieve high sales and order volume during this year’s Black Friday period. After the brand entered the TikTok Shop, it collaborated with 85 experts in different categories to produce 222 videos, reaching different circles and attracting a large amount of high-quality traffic to the store. Tushbaby's creative marketing methods are realistic and directly address consumers' pain points, successfully increasing brand awareness and attracting consumers' attention. Creative marketing strategies have become a key factor for brands to gain more exposure and achieve traffic conversion.

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Tushbaby Successfully Used Social E-commerce Marketing Model During TikTok Black Friday

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