Beginner’s Guide: How To Use Product Cards On TikTok In The U.S. To Quickly Place Orders!
Currently, when operating in TikTok Shop, even without live broadcasting, publishing short videos or advertising, is there still a strategy to achieve considerable sales? The answer to this strategy is – merchandise cards. 1. What is a commodity card?
Currently, when operating in TikTok Shop, even without live broadcasting, publishing short videos or advertising, is there still a strategy to achieve considerable sales?
The answer to this strategy is – merchandise cards.
1. What is a commodity card?
In short, product cards refer to all other product display entrances except live broadcasts and short videos.
Through TikTok’s US region product card strategy, novices can also achieve a leap from zero to thousands of orders.
2. What are the locations of product cards?
2.1 The display window can be the merchant’s official account or channel management account, or it can be the KOL’s account. Open an account with e-commerce permissions. Once the store uploads products or the TikTok account displays selected products, the product card will be displayed.
2.2 The search function is located on the TikTok homepage, the search page on the mall homepage, and the search results page. As long as the TikTok account's site is consistent with a site that has a mall function, the product card can be found through search.
2.3 Recommended content is mainly reflected in the recommendation channels of TikTok Mall, such as "guess you like" after browsing products and other recommended products from the same merchant.
2.4 Other locations include shopping carts, sharing pages, etc. For example, after communicating with the KOL during the alliance delivery, the product card can be sent directly; the KOL can also directly add the product to the display window.
3. How to use product cards?
3.1 The product details page needs to carefully select products and price them, which needs to combine the characteristics of the platform and its own advantages. Next, complete the product list. For example, optimize the title with SEO keywords; ensure that the main image is at least 600*600px; product descriptions should be illustrated with pictures; sales attributes should have corresponding pictures and avoid duplication. The more complete this information is, the higher the click-through rate of the product detail page will be.
3.2 Marketing activities and promotional tools must actively participate in various activities on the platform, such as Black Friday events in the United States, Double 11 and Double 12 events in Southeast Asia, etc. Mall activities are usually divided into advance purchase period, formal period and non-closing period.
In addition, you should make full use of the mall's promotional tools, such as product discounts, limited-time flash sales, coupons and multi-item offers, etc., which can help increase exposure and increase total merchandise value (GMV).
3.3 Alliance product promotion should use the alliance product promotion function of the platform. You can find suitable KOLs through the KOL discovery column and establish contact with them to achieve product promotion cooperation. KOLs who cooperate with this will have their products displayed on the window, increasing the exposure of product cards in different scenarios and improving conversion rates.
3.4 Contract fulfillment and after-sales service must ensure the fulfillment of daily orders in the store and timely delivery; handle customer complaints reasonably and reduce returns and refunds. If customers leave positive reviews about the products they receive, that will further boost sales. Sales and positive reviews will form a positive cycle, which not only increases the exposure of the product card, but also helps potential customers make purchasing decisions.
Summary: The product card operation strategies in the TikTok store are diversified. Simply put, we will operate and optimize wherever the product card is. Properly operated product cards can bring more exposure and conversions. But that doesn’t mean we only have to focus on the mall’s product cards. In fact, the TikTok store has developed into a full-field interest e-commerce platform by adding a new sales scenario, the mall. Combining short video and live broadcast content marketing, and even advertising promotion strategies, can effectively leverage sales scenarios, form a huge traffic pool and conversion field, and achieve a perfect match between products and consumers, a closed-loop business model.
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