Products That Are Urgently Needed By Girls With Big Breasts, There Are Big Gold Mines In Niche Subcategories

To quote a golden saying that overseas e-commerce practitioners often talk about, "You only need one hit product to completely change your life!"

This sentence is undoubtedly a true portrayal of the experience of Nicky, a British girl who has lived in Dubai all year round.

An explosive product discovered by chance allowed this girl who yearned for freedom to live the life she wanted!

As a Chinese seller with limited understanding of overseas societies and people, it is almost impossible to gain insight into the pain points of this relatively niche overseas population in a certain scenario. It is difficult to imagine that such a product can have such a large market demand.

The product we are talking about today is a sports bra developed and designed for girls with big breasts.

In many people’s minds, plus-size clothing seems to be a niche market. However, according to data from Credence Research, it is expected that by 2027, the global plus-size women's clothing market share will exceed US$265 billion. As the regions with the highest obesity rates, Europe and the United States are growing at a rate that far exceeds the overall growth rate of the women's clothing and underwear market.

There are also domestic cross-border e-commerce brands that are looking for gold in this market. The well-known domestic brand Metersbonwe, the DTC brand Bloomchic founded by Hu Zhoubin, the son of the founder of Metersbonwe, has emerged as a new force in this category in just two years. Outstanding in purpose.

The promising plus-size women's clothing market has attracted many new and old brands to enter the market, and competition is gradually becoming fiercer.

So, are there any blue ocean subcategories under the plus-size women’s clothing category?

Let’s take a look at a sports bra brand founded by a British girl in Dubai, Nickybe.

This plus-size sports bra for sports scenes caused a strong response from big-breasted women all over the world when it was put on the market. It received widespread praise and attracted many consumers to place orders.

Just a simple product trial demonstration video has received tens of millions of views on YouTube and TikTok.

Just click on one of the videos, and the comment area is filled with a large number of enthusiastic comments from viewers with strong purchasing intentions and high consumption enthusiasm.

Relying entirely on the free traffic obtained from TikTok, Youtube, and Instagram social media, the small brand of British girl Nicky exploded. A steady stream of customers flocked to this independent site built by Shopify with a rough design and only sold a few products.

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The story behind this brand is interesting.

You can’t imagine that this product is completely designed by consumers, and the process of product selection and discovery is completely different from all the product selection and discovery methods that we cross-border e-commerce sellers are familiar with.

As a girl with a well-proportioned figure, Nicky does not have the troubles of big-breasted girls in daily life and sports scenes. She is not the target consumer, so she naturally cannot have awareness of such needs; this product is not mined using data. Method discovery.

All I can say is that this is a wonderful arrangement of fate.

Nicky, who works as a pre-sales consultant in Dubai, has always disliked the routine, nine-to-five job and mechanized life. Advocating freedom and loving sports, she made up her mind to start her own business.

At first, Nicky chose the swimwear category that she was familiar with. However, her small business did not develop smoothly. Under the sudden impact of the epidemic, swimwear sales plummeted.

When she was thinking about her next plan, she didn't have much ideas and found that the loyal fans and community she had accumulated on TikTok were an excellent source of first-hand information about the market.

One of the customers mentioned that as a big-breasted girl, she was troubled by the fact that there were no suitable sports bras on the market.

“Maybe you should try making a sports bra that fits us,” the customer suggested.

Nicky's eyes suddenly lit up. She was good at listening and began to solicit the opinions of these big-breasted girls. She carefully recorded their complaints about the existing products on the market and their suggestions for design.

It’s no surprise that there is a lack of products for these girls on the market.

“Factories don’t listen to consumers,” Nicky said. “They think they know what the best product is.”

"For example, this plus-size sports bra has padding inside. Girls with big breasts really hate padded bras. Using common sense, padding will only make girls with big breasts look even bigger." Nicky raised the corner of her mouth slightly, He couldn't help but laugh, with incredible disdain on his face.

Nicky carefully took note of the design ideas for these girls with big breasts. This sports bra is equipped with wide shoulder straps of various adjustable lengths and a wide waistband that can be tightened to ensure stability, wrapping, support and comfort.

Most designers are unwilling to put down their dignity and spend time asking and soliciting consumers’ thoughts and opinions. Nicky is not a fashion designer, but he knows very well that to polish a good product, he must personally conduct in-depth front-line investigations. And the community of girls with the same problems or troubles on TikTok is the best source of information!

Such carefully polished products quickly became popular on TikTok, attracting the attention of millions of girls with big breasts.

Speaking of the popularity of this product, Nicky had an expected certainty on his face. "Among many design samples, we finally selected this one because all aspects of this product meet the requirements we collected from consumers."

"From the appearance of this product, women with larger breasts can tell at a glance that this sports bra meets all their needs."

How can a product like this not explode!

Those small and medium-sized clothing sellers and brands who complain about being crushed by SHEIN, which is as data-driven as precision machines, can they see a path that suits them from this case?

Women with large breasts (a niche group) + demand for underwear in sports scenes (extremely needed in vertical scenes), such a vertical market segment, fast fashion giants such as SHEIN who pursue flexibility and quick response do not have the patience to cultivate intensively. For this limited size The small market is constantly polishing the most suitable products.

These niche subcategories may be opportunities for our small and medium-sized sellers and brands!